Spiich Labs raises €600k from founders of Lovable, Neo4j, and OpenAI's startup leadership to rebuild sales software for the AI era

STOCKHOLM, NOVEMBER 12, 2025 - Spiich Labs today announced a €600k pre-seed funding round led by Ampli Ventures, with backing from founders of Lovable, Tandem Health, Neo4j, Creandum, and OpenAI’s head of startups. The investment addresses a productivity crisis: B2B sales teams spend 65% of their time on non-selling activities - a €300bn global drag on productivity - and Spiich gives that time back by automating what sales professionals hate most: CRM updates, meeting preparation, and follow-ups. The company's agent-first AI assistant eliminates 8+ hours of weekly administrative work through conversational commands, addressing what sales professionals consistently cite as the worst part of their job.

Johan Torssell, CEO and founder of Spiich, said: "I turned down Palantir to build Spiich after watching startup founders and their sales teams lose entire days to admin work that could be automated."

"Sales reps should be building relationships and closing deals, not populating fields in a CRM. We built the product that we wished existed - one that works wherever the sales rep is, through simple conversation. The traction in our first four months proved the market was desperate for this, and we’re just getting started."

Built by two KTH alumni in Stockholm, Spiich transforms how sales teams interact with their tools. The platform integrates natively with HubSpot, Attio, and Google Workspace, allowing reps to update CRM records through text or voice commands from anywhere. It automatically generates daily meeting briefs by synthesizing CRM data, email threads, and company research, then drafts personalized follow-ups based on conversation context. Early customers report reclaiming up to 10 hours weekly previously lost to manual processes.

The sales technology market is undergoing fundamental transformation as AI moves from dashboard features to new workflows and interfaces. Traditional CRMs, built for managers rather than sellers, have led to widespread abandonment - with studies showing nearly half of B2B sales teams failing to consistently use their systems. This creates a data quality crisis that undermines pipeline visibility and revenue forecasting. Spiich addresses this by meeting reps where they work - through voice or text conversation - rather than forcing them into forms and dashboards. Forward-leaning B2B SaaS companies are adopting Spiich as a strategic move, recognizing that AI-native sales workflows will separate market leaders from laggards in the coming years.

Emil Eifrem, Founder and CEO of Neo4j, said: "What's interesting about Spiich is what's underneath the hood - they've rebuilt sales software from first principles for AI, not just bolted it onto legacy systems. This agent-first architecture unlocks possibilities traditional CRMs simply can't deliver. But the larger vision excites me most: an entire ecosystem of AI agents working across the sales workflow, sharing context seamlessly. This is the template for how B2B software should be rebuilt in the AI era."

The funding will expand native CRM integration, enhance proactive intelligence features, and scale operations to reach 2,000 sales professionals by end of 2026. Spiich is now onboarding global customers - targeting B2B SaaS teams with 20-200 reps - to make every sales team AI-native.