Before You Start

Spiich gets dramatically better once these are in place. The prompts below assume all four.

  • Connect email and calendar under Settings → Integrations (Google Workspace or Microsoft 365). This unlocks email search, calendar sync, and automatic meeting briefs.
  • Enable meeting briefs under Settings → User Settings → Meeting Briefing Preferences. Spiich will brief you before every external call.
  • Browser extension - Install here. Spiich can read the page you are on - open it on a prospect's LinkedIn profile or company website and ask questions directly.
  • iOS app - Download here. Debrief calls by voice on the move, check your pipeline, prep for meetings.

Use @ to Reference Your CRM

Type @ in the chat to reference contacts, companies, and deals. Spiich suggests matches as you type - select one to pull the full CRM record instantly. Spiich works without it, but @ makes it faster and more reliable.

TypeExampleWhat Spiich gets
Contact@John DoeContact record, linked deals, interaction history
Company@Acme CorpCompany details, all contacts, all deals
Deal@Acme Corp DealDeal stage, value, notes, linked contacts

Prospecting

Use Spiich to find leads matching your ICP.

ICP-matched search
Find B2B SaaS companies in the DACH region with 100-500 employees that use HubSpot or Salesforce and have raised a Series A or B in the last 18 months
Expand into a vertical
Find 10 property management companies in the Nordics with at least 50 employees. Exclude any we already have in the CRM
Enrich a lead list
I uploaded a CSV of companies from the conference. Research each one and add columns for employee count, tech stack, and whether they match our ICP. Save to CRM and export as CSV.

Qualification

Use Spiich to evaluate companies before you spend time on them.

ICP qualification
Qualify @[Company] against our ICP. Check company size, whether they have a dedicated sales team, what CRM they use, their funding stage, and any hiring signals for sales roles. Score them and explain your reasoning.
Research + qualify + outreach in one step
Research @[Company], qualify them against our ICP, find their Head of Sales, and draft a LinkedIn connection request that references something specific from their recent activity.

Chaining prompts

This is the shift. Most people would run the prompt above as four: research the company, qualify it, find the contact, draft the message. Power users run it as one. Spiich handles the handoffs - the research informs the qualification, the qualification informs who to target, and the contact's profile shapes the message. Once you start chaining, you stop thinking in features and start thinking in outcomes. Every section below can be chained the same way.

Buyer Discovery

Once a company is qualified, find the right people to reach out to.

Find decision-makers
Find the 5 most relevant decision-makers at @[Company] for our product. Look for VP Sales, Head of Revenue Operations, CRO, or similar titles. Include their LinkedIn profiles and a one-line summary of why they are relevant.

Open the Conversation

Generic outreach gets ignored. Let Spiich do the research and find what you don't know.

LinkedIn outreach
Research @[Contact] at @[Company] - check their LinkedIn, our CRM history, and recent company news. Then write a LinkedIn message that references something specific and relevant to them.
Cold email
Research @[Company] - check their website, recent news, and what their sales team looks like. Then draft a cold email to @[Contact] that connects a specific pain point you found to how we can help. Keep it under 100 words, no bullet points, conversational tone.

Pro tip: Open the browser extension while on a prospect's LinkedIn profile or company website. Ask Spiich to read the page content directly: "Draft outreach based on what you see here" - no copying needed.

Spiich learns your writing style from your sent emails. If the tone is off, ask Spiich to: "Make it more casual" or "I never use exclamation marks", and Spiich will adapt.

Prepare for Every Meeting

With your calendar connected, Spiich automatically generates a meeting brief before every external call - person and company overview, interaction history, active deals, recent news, and talking points. Saved as a CRM note.

For a one-off brief:

One-off meeting prep
Prep me for my meeting with @[Contact] at @[Company] tomorrow. Include any commitments I made that I have not followed up on and suggest talking points based on where we left off.

After the Call: Just Talk

Instead of filling out CRM fields, talk about what happened. Spiich extracts deal updates, new contacts, tasks, meeting notes, and competitive intel automatically.

Pro tip: Use the voice recording button instead of typing. On the iOS app, you can debrief by voice on your way to your next meeting.

Post-call debrief
Just had a call with @[Contact] at @[Company]. He wants a 3-month pilot starting next month, 25 seats. Main use case is meeting prep and CRM automation. Concerned about onboarding time - wants it under a week. Comparing us to a competitor. Board meets next Thursday, decision after that. I need to send the pilot proposal with pricing by Wednesday. His colleague Jane is joining the evaluation - add her as a contact.
Lost deal
Call with @[Contact] at @[Company] didn't go well. They decided to build it themselves with their internal dev team. Timeline doesn't work either. Mark as lost, reason: building in-house.

Follow Up and Close

Follow-up email
Draft a follow-up email to @[Contact] at @[Company]. Reference the pilot we discussed, the onboarding concern he raised, and confirm I will send the pricing proposal by Wednesday. Ask if his colleague should be on the proposal.
Check-in
Send a check-in to @[Contact] at @[Company]. We have not spoken since the trial expansion discussion 2 weeks ago. Ask if they have had the internal conversation about the full rollout, and whether budget approval is still on track for Q2.
Breakup email
Draft a breakup email to @[Company]. Professional tone, leave the door open, mention we would be happy to revisit if the in-house build doesn't work out.

Refine any draft in place: "Make it shorter." "Use Swedish." "Remove the pricing paragraph and add a line about the pilot timeline."

CRM Updates

Skip the forms. Create, update, and manage records through chat.

Create a deal
Create a deal for @[Company], 50k annual value, negotiation stage. Assign it to me and set next step to send proposal by Friday.
Update a deal
Move the @[Deal] to closed-won. Final value 45k, 20 seats. Start date June 1.
Create a task
Create a task to send the pilot proposal to @[Contact] by Wednesday. High priority.

Stay on Top of Your Pipeline

Most users treat Spiich as a lookup tool. Power users ask it to think.

Pipeline overview
Show my full pipeline grouped by stage. For each deal, include the value, how long it has been in the current stage, and the last interaction date. Flag anything sitting for more than 2 weeks with no activity.
Win/loss analysis
What deals did we win and lose this month? For the losses, show the stated reasons and tell me if there is a pattern - are we losing on price, timing, or competition?
Re-engage a quiet deal
What is the best angle to re-engage @[Company]? They went quiet after the demo 3 weeks ago. Look at our interaction history, what resonated, and suggest an approach that does not feel like a generic check-in.
Close forecast
Based on current deal stages, activity levels, and next steps, which 3 deals are most likely to close this quarter? For each one, tell me specifically what I need to do this week to move it forward.
Pipeline review for manager
I have a pipeline review with my manager on Friday. Summarize my pipeline health: total value by stage, win rate this quarter vs last, and the 3 biggest risks. Format it so I can paste it into Slack.

Work With Files

Drag or paste files directly into the chat. Spiich can also create files for you.

Supported formats
ReadPDF, Excel (.xlsx), CSV, Word (.docx), PowerPoint (.pptx), images, JSON, text files
CreateExcel, CSV, PDF, PowerPoint, text files

The Best Prompts Run Themselves

Everything in this playbook is something you ask Spiich to do. Background Agents are the same workflows, running without you asking.

Your pipeline, triaged before you start your day? An agent ranks every open deal by which ones need attention this morning and emails you the shortlist. The "what deals went quiet" check from the pipeline section? An agent runs it every Friday and drops the list in your inbox. Lead enrichment, ICP qualification, stale-deal flagging, follow-up nudges - all of it can run on a schedule or a trigger.

The prompts above teach you to think in workflows. Background Agents are what happens when those workflows stop needing you. See how to set up your first Background Agent here.