Sales, Outreach, Hiring. One Interface.

"All CRM work runs through Spiich. We never update Attio manually anymore."

— Zakarias Hedenfalk, CEO & Co-founder, Hedda

About Hedda

Zakarias Hedenfalk is CEO & Co-founder of Hedda, an AI-native construction OS used by the Nordics' largest construction companies. Since adopting Spiich, every step of their sales motion - prospecting, CRM admin, outreach - runs through one interface.

Attio Holds the Records. Spiich Holds the Truth.

TL;DR: Spiich aggregates context from CRM, emails, calls, and meetings into one interface.

Most sales teams have the same problem with their CRM: the data is only as good as the rep's willingness to enter it. Hedda solved this by removing the step entirely.

Hedda hasn't manually updated a record in Attio since adopting Spiich. Contacts, tasks, deal stages, follow-ups - all of it flows through Spiich, which writes to Attio in the background. Email context, meeting transcripts, and call notes feed in alongside it, which makes Spiich the layer that knows what's actually happening in the pipeline.

"All CRM updates go through Spiich. It's the fastest way to update a record or create a task."

— Zakarias Hedenfalk, CEO & Co-founder, Hedda

Key results:

• 0 manual CRM updates since adoption
• Spiich is the single source of truth

From an Hour a Day of Prospecting to 5 Minutes

TL;DR: Spiich does deeper prospect research than Hedda would do manually, in a fraction of the time.

Before Spiich, Hedda's GTM team each spent an hour a day on prospect research - pulling stakeholders, contact info, and commercial context from across the web before reaching out. With Spiich, the same work takes five minutes.

The depth changed too. Spiich pulls signals Zakarias would have skipped under time pressure - relevant LinkedIn posts, niche context, things he wouldn't have thought to check himself. Meeting prep is now 90% faster and surfaces details Zakarias would have missed.

"Spiich is a ridiculously good search engine for prospecting. It understands what's commercially relevant. We end up having research we wouldn't have had before."

— Zakarias Hedenfalk, CEO & Co-founder, Hedda

Key results:

• 12x faster prospect research (1 hour to 5 minutes)
• ~90% faster meeting prep
• Deeper context per account than manual research surfaced

Deals Don't Slip. They Move Forward.

TL;DR: Spiich drafts the outreach and tracks the follow-ups. Deals don't slip, and the sharper messages push accounts forward.

Hedda sells into the Nordics' largest construction companies. Cycles are long and the gap between a stalled deal and a closed one often comes down to one well-timed email.

Spiich handles both ends. "It remembers the follow-ups," Zakarias says, so nothing falls through. And the messages are sharper: "Spiich writes better emails than I would have written myself." That's the difference between a thread that goes quiet and one that books the next meeting - or closes the next milestone.

"Better emails and follow-ups - our conversion has gone up significantly."

— Zakarias Hedenfalk, CEO & Co-founder, Hedda

Key results:

• Surfaces missed follow-ups, so nothing falls through
• Sharper messages keep deals moving forward
• Higher conversion across outreach

Same Workflow, New Domain

TL;DR: The same workflows that find prospects find candidates. Spiich crosses domains.

The workflows that surface decision-makers at a target account also surface candidates with the right background. Hedda runs hiring through Spiich the way they run prospecting - same depth, same speed, same results. They didn't plan to. The tool was just better than what they'd been using.

"Prospecting works just as well for hiring. Headhunting through Spiich is more enjoyable than Sales Navigator."

— Zakarias Hedenfalk, CEO & Co-founder, Hedda

Hiring is one unconventional use case Hedda has found for Spiich. Zakarias is certain it won't be the last.

Key results:

• Spiich adopted for work outside its original scope
• Same workflow used for sales and recruiting
• Replaces specialized tools across domains

The Commercial Companion

Hedda started using Spiich for one thing - prospecting. "Spiich is an insanely good search engine," Zakarias says. Breadth followed. Outreach, CRM, and hiring all moved onto Spiich because, in his words, "it has a deep understanding of what's commercially relevant."

When asked what he'd tell another founder considering Spiich:

"Use Spiich. It's the commercial companion that runs your sales."

— Zakarias Hedenfalk, CEO & Co-founder, Hedda