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We gave Claude a job interview.

The role: assistant for your sales team. Knows every deal, updates the CRM by voice, prepped before every meeting.

Acme-sales/Sales admin: can you do the job?

Let’s noodle

Having a call with Nexus in 5 minutes. Can you brief me?

Here's your Nexus brief.

The deal: 40 seats, pilot expanding to full rollout, decision expected this month. Your contact is Sara Lindqvist (Head of Sales Ops). Last touchpoint was her email Tuesday asking about SSO, you haven't replied yet.

Three things for this call:

1.Answer the SSO question first, it's blocking her security review.

2.She asked twice about onboarding time, have the 2-week number ready.

3.Pricing was quoted before the seat increase, expect her to reopen it.

Good luck on the call!

Didn't she mention she was interested in lead-gen as well? Huge expansion potential if that's true...

You're right, good catch. It's in the June 12 call transcript, near the end: Sara mentioned their SDR team is stretched thin and that they're "looking at tooling for outbound as well" once the pilot proves itself. It never came up in the email threads, which is why it didn't make the brief.

100k+ USD upsell, found only because the rep remembered

That changes the shape of this call:

1.Don't defend the pricing, reframe it. If outbound is on the table, the seat increase is phase one of a bigger rollout, not a line item to negotiate down.

2.The SSO answer matters more now. Her security review isn't just gating the pilot, it's gating everything that comes after.

3.Worth a soft probe: ask how the SDR team is handling outbound today. If she brings up the pain herself, you're in expansion territory.

She didn't commit to anything on that call, so treat it as a signal, not a deal. But it's a strong one.

She's calling now. Can you join and take notes?

I can't join calls, I have no way to connect to Zoom, Meet, or Teams. Go take it! If you record it, paste or upload the transcript here afterwards and I'll pull out the decisions, action items, and anything worth logging. And if the outbound topic comes up, flag it and I'll help you shape the expansion case after.

No notes, no CRM record.
The call is gone

Good luck in there!

Great call. She confirmed the 40 seats and wants to talk outbound in September. Can you draft a follow-up email?

Congrats, that's a strong outcome! Here's a draft, with a few gaps marked where I'd be guessing:

Subject: Next steps 40 seats and the road to September

Hi Sara,

Great speaking today genuinely glad to hear you're moving forward with the 40 seats.

On the security review: [did you resolve the SSO question from her Tuesday email on the call? If yes, summarise what you agreed here. If not, worth addressing, it was blocking her review.]

As discussed, we'll [add whatever you committed to: order form, onboarding date, next meeting. I only know the seat count and the September topic].

Looking forward to picking up the outbound discussion in September in the meantime, [did she ask for anything, a reference, documentation, a case study? This is usually where it goes.]

Best, Filip

3 gaps left for the rep.
On every follow-up

To be upfront about the brackets: the email history and the June call give me the background, but I wasn't on today's call, so I don't know what you promised, what got resolved, or how it ended. Fill those in, or give me a quick brain-dump of the call, even a messy voice-note-style one works, and I'll turn around a clean final version.

Sara mentioned their CFO has final sign-off, a Marcus something. Can you find his details? Email and phone if possible.

Found him: Marcus Ekholm, CFO at Nexus since 2023, based in Stockholm. He's listed on the company's leadership page and appears as an officer in the Bolagsverket registration, so I'm confident it's the right Marcus Ekholm (there are a few in Stockholm). Here's where it gets thinner:

Email: No verified address anywhere public. Based on Sara's format in your threads (sara.lindqvist@nexus.se), his is most likely marcus.ekholm@nexus.se, but that's a pattern guess, not a verified address, so I'd hold off putting it in the CRM or sending anything cold to it.

No prospecting databases.
So the CRM gets a guess

Phone: No direct line publicly available. The company switchboard is +46 8 545 22 10.

LinkedIn: I can't access LinkedIn profiles, but here's his public URL if you want to check his background yourself: linkedin.com/in/marcus-ekholm-8b6a02

If you have a data provider like Apollo or Cognism, they can verify the email in seconds. Otherwise, honestly, the warmest path is just asking Sara for an intro, since he’s her CFO.

How can I help you today?

Thanks for the interview Claude. You should stick to coding, not sales. We'll intro you to our CTO.

Claude is always one prompt away. Spiich works on the first one.

Every chat tool waits to be asked.
Spiich sends the first message of the day.

The working dayClaudeSpiich
Your morningAn empty chat boxYour day, ranked: briefs ready, follow-ups drafted, highest-ROI tasks first
Meeting briefsWhen someone asks, after a few minutes of searchingOn every rep's phone before every meeting
In the meetingCan't join callsRecords natively, no bot in the room. The call becomes CRM data
CRM updatesRep types out what changed, confirms every writeA 30-second voice debrief, or automatic from the call
Contact dataPublic web, pattern-guessed emailsPhone numbers and emails found and written straight to the CRM
Background agentsBuild the workflow, connect the tools, tune it, babysit itOne prompt: "Flag any deal quiet for 10 days and draft the nudge." Running tonight
SetupConnectors, prompts and tuning, per userConnect your CRM, email and calendar. 3 minutes
Who runs itYour busiest personUs

Where your sales data sits.

Built to the highest data standards by engineers from IBM and Morgan Stanley.

GDPR

Compliant by design, with a public privacy policy behind it.

EU hosted

Every recording, transcript and CRM write stays inside the EU.

DPA

Data Processing Agreement available for enterprise customers.

Rebaba team
They write too general and generic - you can't put your name on them. They just create more editing. You end up rewriting everything.
Read the case study

FAQ

You can use a general AI assistant for individual sales tasks - drafting an email, summarising a call you paste in, researching an account. But you become the operator: you supply the context, remember every task, and carry each result into the CRM yourself. Spiich is an agentic sales platform - it joins your meetings, writes to HubSpot, Attio, and Pipedrive natively, and runs prospecting and follow-up work on its own triggers, unprompted.
Claude is a general-purpose AI assistant made by Anthropic - brilliant at writing, analysis, coding, and answering questions across every domain. Spiich is an agentic sales platform for B2B teams: it does one job - sales - with native CRM integrations, a meeting note taker, automated morning briefs, and background agents that prospect and qualify leads while your team sells.
Not on its own. With connectors, Claude can reach some tools during a chat you start - but it does not join your meetings, does not run on schedules, and does not act unless you prompt it. Spiich updates HubSpot, Attio, and Pipedrive automatically after every meeting and call: deal stages, amounts, contacts, tasks, and next steps, written back without anyone asking.
No - they are different tools for different jobs. Keep Claude for research, writing, and everything else a great generalist is for. Spiich runs your sales motion: prospecting, meeting admin, CRM hygiene, and follow-ups. Think everyday shoes and racing shoes: you own both, and you know exactly when to wear which.
No. Chat is one of three modes. Spiich is wired into your CRM, email, calendar, and meetings through native integrations, and its background agents act on schedules and CRM events - no prompt required. Large language models are one component; the platform around them - the triggers, the integrations, and the memory of your pipeline - is what gets the work done.

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