We gave Claude a job interview.
The role: assistant for your sales team. Knows every deal, updates the CRM by voice, prepped before every meeting.
Let’s noodle
Here's your Nexus brief.
The deal: 40 seats, pilot expanding to full rollout, decision expected this month. Your contact is Sara Lindqvist (Head of Sales Ops). Last touchpoint was her email Tuesday asking about SSO, you haven't replied yet.
Three things for this call:
1.Answer the SSO question first, it's blocking her security review.
2.She asked twice about onboarding time, have the 2-week number ready.
3.Pricing was quoted before the seat increase, expect her to reopen it.
Good luck on the call!
You're right, good catch. It's in the June 12 call transcript, near the end: Sara mentioned their SDR team is stretched thin and that they're "looking at tooling for outbound as well" once the pilot proves itself. It never came up in the email threads, which is why it didn't make the brief.
100k+ USD upsell, found only because the rep remembered
That changes the shape of this call:
1.Don't defend the pricing, reframe it. If outbound is on the table, the seat increase is phase one of a bigger rollout, not a line item to negotiate down.
2.The SSO answer matters more now. Her security review isn't just gating the pilot, it's gating everything that comes after.
3.Worth a soft probe: ask how the SDR team is handling outbound today. If she brings up the pain herself, you're in expansion territory.
She didn't commit to anything on that call, so treat it as a signal, not a deal. But it's a strong one.
I can't join calls, I have no way to connect to Zoom, Meet, or Teams. Go take it! If you record it, paste or upload the transcript here afterwards and I'll pull out the decisions, action items, and anything worth logging. And if the outbound topic comes up, flag it and I'll help you shape the expansion case after.
No notes, no CRM record.
The call is gone
Good luck in there!
Congrats, that's a strong outcome! Here's a draft, with a few gaps marked where I'd be guessing:
Subject: Next steps — 40 seats and the road to September
Hi Sara,
Great speaking today — genuinely glad to hear you're moving forward with the 40 seats.
On the security review: [did you resolve the SSO question from her Tuesday email on the call? If yes, summarise what you agreed here. If not, worth addressing, it was blocking her review.]
As discussed, we'll [add whatever you committed to: order form, onboarding date, next meeting. I only know the seat count and the September topic].
Looking forward to picking up the outbound discussion in September — in the meantime, [did she ask for anything, a reference, documentation, a case study? This is usually where it goes.]
Best, Filip
3 gaps left for the rep.
On every follow-up
To be upfront about the brackets: the email history and the June call give me the background, but I wasn't on today's call, so I don't know what you promised, what got resolved, or how it ended. Fill those in, or give me a quick brain-dump of the call, even a messy voice-note-style one works, and I'll turn around a clean final version.
Found him: Marcus Ekholm, CFO at Nexus since 2023, based in Stockholm. He's listed on the company's leadership page and appears as an officer in the Bolagsverket registration, so I'm confident it's the right Marcus Ekholm (there are a few in Stockholm). Here's where it gets thinner:
Email: No verified address anywhere public. Based on Sara's format in your threads (sara.lindqvist@nexus.se), his is most likely marcus.ekholm@nexus.se, but that's a pattern guess, not a verified address, so I'd hold off putting it in the CRM or sending anything cold to it.
No prospecting databases.
So the CRM gets a guess
Phone: No direct line publicly available. The company switchboard is +46 8 545 22 10.
LinkedIn: I can't access LinkedIn profiles, but here's his public URL if you want to check his background yourself: linkedin.com/in/marcus-ekholm-8b6a02
If you have a data provider like Apollo or Cognism, they can verify the email in seconds. Otherwise, honestly, the warmest path is just asking Sara for an intro, since he’s her CFO.
How can I help you today?
Thanks for the interview Claude. You should stick to coding, not sales. We'll intro you to our CTO.
Claude is always one prompt away. Spiich works on the first one.
Every chat tool waits to be asked.
Spiich sends the first message of the day.
| The working day | Spiich | |
|---|---|---|
| Your morning | An empty chat box | Your day, ranked: briefs ready, follow-ups drafted, highest-ROI tasks first |
| Meeting briefs | When someone asks, after a few minutes of searching | On every rep's phone before every meeting |
| In the meeting | Can't join calls | Records natively, no bot in the room. The call becomes CRM data |
| CRM updates | Rep types out what changed, confirms every write | A 30-second voice debrief, or automatic from the call |
| Contact data | Public web, pattern-guessed emails | Phone numbers and emails found and written straight to the CRM |
| Background agents | Build the workflow, connect the tools, tune it, babysit it | One prompt: "Flag any deal quiet for 10 days and draft the nudge." Running tonight |
| Setup | Connectors, prompts and tuning, per user | Connect your CRM, email and calendar. 3 minutes |
| Who runs it | Your busiest person | Us |
Where your sales data sits.
Built to the highest data standards by engineers from IBM and Morgan Stanley.
GDPR
Compliant by design, with a public privacy policy behind it.
EU hosted
Every recording, transcript and CRM write stays inside the EU.
DPA
Data Processing Agreement available for enterprise customers.

“They write too general and generic - you can't put your name on them. They just create more editing. You end up rewriting everything.”Read the case study →
FAQ
Ready to interview Spiich?
Let Spiich handle CRM data entry