Clay - loved by all  some  none

Those workflows still need you to maintain them. Every time your ICP shifts, a data provider changes, or a column breaks, you're back in the builder. Spiich Background Agents run autonomously. Describe what you want in plain language, and they prospect, enrich, and sync to your CRM daily. No waterfall logic. No enrichment columns. No babysitting.

Clay gives you control over the plumbing. Spiich gives you control over the outcome. Tell it "find Series A fintech companies in the Nordics hiring SDRs" and it finds them, researches them, scores them against your ICP, identifies decision-makers, and writes everything to your CRM. You skip the 4-6 weeks of workflow building and go straight to selling.

It replaces Clay and the three tools you need around it. Clay gives you an enriched spreadsheet. You still need a sequencer, a CRM connector (on the $446/mo plan), and manual research for outreach. Spiich prospects, enriches, syncs to HubSpot/Attio/Pipedrive/Salesforce, drafts personalised outreach, briefs you before meetings, and resurfaces cold deals. One tool instead of four.

Under five minutes. Connect your CRM, describe your ideal customer, and Background Agents start finding qualified leads. No workflow builder to learn. No columns to configure. One Spiich customer went from signup to 3x market coverage in a single week.

Spiich stores and processes all customer data in the EU, and never uses customer data to train models. Clay processes data in the US - its trust centre names Amazon Web Services in the USA as its cloud provider. For a European team, that is the difference between data that stays in the EU and data that leaves it.