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Estimate Your Sales
Productivity Gap

For company or department

1500

For company or department

€50K€2M

Annual salary for cost calculation

€20K€200K
Reps spend just 22% of the workweek meeting with customers (Salesforce, State of Sales 2026).Learn more
10%80%

From €149/month per user × 20 users = €2,980/month

Indicative starting point. Spiich is priced per team based on seats and modules — book a demo for a quote.

Admin hours reclaimed
9.0 h / rep / week
9,360 hours a year across 20 reps — the capacity of 4.5 additional reps, without hiring.
Modelled financial impact

A model, not a measurement: it compounds four assumptions — time reclaimed → capacity → conversion → quota attainment. Hours reclaimed above is the figure measured in customer deployments.

Based on your inputs: 20 reps, €500K average quota per rep, 22% of time currently spent selling. Adjust the inputs above to model your own team.

Total New Revenue€500,000 × 20 = €10,000,000
1. More time with customersEstimated on Salesforce study
9.0h/week saved per rep × 20 reps, 30% of it converting to customer time+€1,431,615
Prospecting18% → 12%2.4h/week
Creating quotes17% → 16%0.4h/week
Planning16% → 11.5%1.8h/week
Manually entering data13% → 2%4.4h/week
Training11% → 11%0.0h/week
Other3% → 3%0.0h/week
Time away from customers78% → 55.5%9.0h/week
2. Better account targetingMcKinsey: +10%
Revenue per sale increases 3-15%+€1,000,000
3. Recovered missed follow-upsSpiich Data
10% of follow-ups missed → 2% recovery+€200,000
4. Better lead data qualityMcKinsey: +2%
More complete customer data+€200,000
Total, net of Spiich cost€2,795,855 (↑28%)

Ready to give every rep 9.0 hours
back every week?

Disclaimer: The Spiich Sales Productivity Gap Calculator provides estimates only and doesn't guarantee any specific results. It is based on external research reports from Salesforce, Bain & Company, and McKinsey & Company and assumptions about your inputs.

Research & Methodology

Our calculator is based on research from Salesforce and leading consulting firms on sales productivity and automation impact.

How Reps Spend an Average Workweek

16%Planning
13%Manually entering data
11%Training
3%Other
22%Selling78%Non-selling
22%Meeting with customers
18%Prospecting
17%Creating quotes
22%Selling78%Non-selling
Time with customers (22%)
22%Meeting with customers
Everything else (78%)
18%Prospecting
17%Creating quotes
16%Planning
13%Manually entering data
11%Training
3%Other

Source: Salesforce, State of Sales, 7th edition (2026), n = 4,050 sales professionals, p.8. Selling here means time spent speaking with customers; prospecting is research, not selling. Salesforce reads 40% selling off the same chart because it counts prospecting as selling.

Key Research Findings

78%
of a sales rep’s week is spent away from customers — prospecting, quotes, planning, data entry and training
Salesforce
40%
of sales time is spent on lower-tier accounts instead of high-value opportunities
Bain & Company
20%
of sales capacity can be freed up using automation
McKinsey & Company

Read more

Bain & Company

How Do Salespeople Really Spend Their Time? Not the Way They Say.

Analysis of calendar and email metadata reveals actual sales behaviors vs. self-reported data.

Read study →
McKinsey & Company

How top performers outpace peers in sales productivity

Non-selling activities consume two-thirds of sales time; automation can free up 20% of capacity.

Read study →
Salesforce

State of Sales Report, 7th Edition (2026)

Sales reps spend just 22% of the workweek meeting with customers. The other 78% goes to prospecting (18%), creating quotes (17%), planning (16%), manual data entry (13%), training (11%) and other (3%). Survey of 4,050 sales professionals.

Read report →

FAQ

Set four inputs: number of sales reps, average quota per rep, share of time currently spent selling, and average salary. The calculator estimates the admin hours Spiich can automate - data entry, prospect research, meeting prep, lead prioritization, and quote generation - and converts those hours into additional revenue and cost reduction per year.
Three published sources: Salesforce's State of Sales report (7th edition, 2026, 4,050 sales professionals), which found reps spend just 22% of the workweek meeting with customers and 78% on prospecting, quotes, planning, data entry and training, Bain & Company's analysis of how salespeople actually spend their time, and McKinsey research showing automation can free up 20% of sales capacity. All three studies are linked in the methodology section on this page.
CRMs were built for managers, not sellers - so data entry, meeting prep, research, and pipeline admin all land on the rep. Salesforce's 2026 State of Sales report finds only 22% of a rep's week goes to meeting with customers; the other 78% goes to prospecting (18%), creating quotes (17%), planning (16%), manual data entry (13%), training (11%) and other (3%). Spiich exists to flip that ratio by handling the admin automatically.
Spiich eliminates 9+ hours of weekly admin per rep. The biggest wins come from automated prospecting and research, CRM updates, and post-meeting follow-ups.
Spiich is an agentic AI platform for B2B sales teams. AI agents handle prospecting, lead qualification, CRM updates, meeting prep, and follow-ups - writing everything back to HubSpot, Pipedrive, or Attio - so reps spend their time on relationships and closing.