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Product · Voice to CRM

Stop Typing. Start Closing.

Update HubSpot, Salesforce, Attio, or Pipedrive by voice.

10-30%

productivity lift from removing manual CRM entry.

9+ hrs

reclaimed per rep, per week.

3 min

to connect your CRM and start.

Trusted by the world’s best

The instrument

Speech in. Structure out.

Voice noteReady

Just came out of the call with Harborline. They want a pilot with two teams in Q3, budget around forty thousand euros. Dan is the decision maker, and I promised him the security pack by Friday.

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CRM record0 of 5 filled
Account
Harborline Inc.
Stage
Discovery → Pilot
Amount
€40,000
Contact
Dan Walsh · Decision maker
Next step
Send the security pack, due Friday

Ready to write

Works the same in Attio, Pipedrive and Salesforce, and with your custom fields.

What it does

How Spiich updates your CRM by voice.

Voice-to-CRM lets a sales rep update their CRM by speaking instead of typing. With Spiich you say what happened after a call or an in-person meeting, Spiich identifies the right record in HubSpot, Salesforce, Attio or Pipedrive and writes the update: deal stage, notes, contacts, activities and next steps. It runs in the web app, on iPhone and Android, and as a Chrome extension.

Voice-first logging

Speak naturally after calls and meetings. Spiich captures everything and updates your CRM automatically.

Instant CRM updates

Deal stages, contact notes, next steps, updated in seconds. No typing, no clicking, just speaking.

Smart context awareness

Spiich understands your deals and contacts. Just mention a name and it knows which record to update.

Worked example

What a spoken update looks like.

Spiich matches the record from context, you don't have to name the deal ID, search for the contact, or open the CRM.

You say

“Just finished with Acme. Moving them to negotiation, they confirmed the Q1 timeline. Follow up Thursday with the security doc.”

Spiich writes

  • Deal stage: Discovery → Negotiation
  • Note added: “Q1 timeline confirmed. Ready to proceed.”
  • Task created: Send security documentation, due Thursday
  • Last contact date updated
“Researching leads and managing tasks over hundreds of deals goes like a breeze when you're on the run.”
Philip · CEO & Co-founder @ Samfora
“I stopped digging through my CRM. I ask Spiich what I need to know and which deals need my attention.”
Klas · CEO & Co-founder @ Fever
“I used to dig through websites and LinkedIn trying to figure out if a prospect was worth pursuing. Now I just ask Spiich.”
Fredrik · CPO & Co-founder @ Hedda

Trusted by the world’s best

Fits what you run

Your CRM. Your rules.

Plug n' play

Setup in 3 minutes. Automatically syncs with your CRM configuration and data.

Custom fields

Works seamlessly with your custom CRM fields, no matter how your data is structured.

Policy compliant

Follows your internal CRM policies and workflows. Spiich adapts to your rules.

Shrink your stack

Search LinkedIn without Sales Nav. Find leads without Lemlist. Update CRM without opening it. Spiich replaces tools.

Integrations

Which CRMs voice-to-CRM works with.

Spiich works natively with HubSpot, Attio, Pipedrive and Salesforce. It fetches your CRM's configuration automatically and maps itself to your existing objects, fields and validation rules, so setup is smooth and there is nothing to wire up by hand.

Voice-to-CRM: frequently asked questions.

Something we have not answered? Talk to us.

How does voice-first CRM logging work?

Speak naturally after a call, an in-person meeting or a conversation at an event - describe what happened, what stage the deal is in, what needs to happen next. Spiich understands the context and updates your CRM automatically: deal stages, fields, notes, follow-up tasks and the activity log.

What can I update with voice?

Essentially everything in your CRM. Deal stages, notes, and every field including custom ones. Spiich creates and modifies tasks, logs activities, and drafts the follow-up email from the same update. Just say what changed and Spiich handles the rest - just like an assistant.

Does Spiich understand context from my CRM?

Yes. Spiich knows your deals, contacts, and history. Say "just spoke with Sarah at Acme" and it knows exactly which record to update.

Which CRMs does Spiich work with?

Spiich works natively with four CRMs: HubSpot, Salesforce, Attio and Pipedrive. Updates sync as soon as you finish speaking, and they land in your existing fields - including custom ones.

Can I use this on mobile between meetings?

Yes. Spiich has apps for iPhone (iOS) and Android, so you can log a call while walking to your next meeting or driving back to the office. It is also how reps work an event - capture each conversation as it happens instead of rebuilding the whole day from memory that evening.

How long does setup take?

About three minutes - connect your CRM, email and calendar and you're ready. Salesforce takes a little longer, as it requires some configuration.

What happens if Spiich gets an update wrong?

Every update is visible in Spiich and in your CRM's activity history, and you can correct it by saying what changed or by editing the record directly. Spiich writes under your existing permission structure and respects your CRM's validation rules, so it can only change what you can change and cannot push a record your CRM would reject.

Can I use voice-to-CRM in the car or between meetings?

Yes - that's the main use case. The iPhone (iOS) and Android apps let you speak an update while walking out of a meeting or driving to the next one, so details are captured while they're fresh rather than reconstructed at the end of the week.

What's the difference between a meeting notetaker and voice-to-CRM?

A notetaker records what was said in a meeting. Voice-to-CRM captures everything that happens outside one - the call from the car, the corridor conversation, the decision not to pursue a deal. Spiich does both: it joins meetings and takes structured notes, and it takes spoken updates anywhere else.

Where is my data stored?

Spiich offers optional EU data residency: with it, your production data, including the application, databases and AI inference, is stored and processed in the EU/EEA. By default, data may be stored and processed worldwide, including in the United States. Either way, agent web search sends agent-generated queries, not attributed to your company, to a limited set of web-search providers outside the EU/EEA. Customer content is never used to train or fine-tune AI models, and inference runs under zero-data-retention terms. More detail on our trust and security page.

Last updated September 25, 2026

About Spiich

The wider questions.

What is Spiich?

Spiich is AI for revenue teams that win on relationships. It automatically updates your CRM after every call, generates daily meeting briefs, drafts follow-up emails, and prospects new leads, saving sales reps 9+ hours per week. See what Spiich does for a rep.

How does Spiich work?

Spiich works in three ways. First, it is a conversational assistant for ad-hoc tasks, like drafting a reply to an urgent email, getting the status of a deal or updating your CRM by voice. Second, the meeting agent automatically prepares meeting briefs, records calls, drafts follow-up emails and updates the CRM. Third, background agents work autonomously on long-running tasks, like finding new leads and analyzing your CRM. See the three ways you use Spiich.

What CRMs does Spiich integrate with?

Spiich integrates with HubSpot, Attio, Pipedrive, and Salesforce. HubSpot, Attio, and Pipedrive connect in about three minutes; Salesforce takes longer to configure because Spiich maps to your existing objects, fields, and validation rules. It also connects to Gmail, Outlook, Google Calendar, Outlook Calendar, LinkedIn, Lemlist, Fathom, and Fireflies. All integrations are included in every plan. See all integrations.

How long does it take to set up Spiich?

Most teams are up and running within 3 minutes. Connect your CRM, email, and calendar, and Spiich starts working immediately. No complex onboarding or technical setup required. See how to connect your CRM.

Who is Spiich for?

Spiich is built for B2B sales teams of all sizes, from early-stage startups to enterprise companies. It's used by sales reps, SDRs, and account executives across industries including SaaS, fintech, healthtech, and professional services. See customer case studies.

Also in Spiich

What Spiich does after the meeting.

AI Prospecting

Find and enrich leads matching your ICP with AI-powered research.

Finds & enriches leads matching your ICP, adds prospects to CRM

Meeting Briefs & Follow-ups

Walk into every meeting prepared with AI-generated briefs and follow-ups.

Briefings, CRM updates, follow-ups - generated in seconds, by voice or text

Lead Qualification

Automatically qualify and prioritize inbound leads against your ICP.

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Start Closing.