90% Reduced Prospecting Time

"After Spiich, I feel more energized. It does something that takes a lot of time very quickly - so I have more time to do the cool things."

— Alexander Kohout, CEO & Co-founder, Zubs

What We Did

About Zubs

Alexander Kohout, Co-Founder and CEO of Zubs, leads sales while scaling the company. Finding prospects wasn't the problem - qualifying, prioritising, and preparing for outreach and meetings was draining hours every day.

90% Less Time on Prospect Research

TL;DR: 10+ hours spent on research before a single message is sent - and still missing context on the accounts that matter most.

Before Spiich, Alex was manually prospecting 30-50 merchants a week while running the company. At 15-20 minutes per merchant, over a quarter of his time disappeared before outreach had even started.

Large enterprise prospects generate more public information than one person can scan efficiently, so Alex would skip LinkedIn posts and contextual detail just to keep pace. He had tested Perplexity, but it couldn't deliver the structured, CRM-ready output a sales workflow demands.

Spiich reduced per-prospect research from 15-20 minutes to 1-2 minutes - scanning websites, blog posts, and LinkedIn activity, identifying decision-makers, and surfacing context Alex would normally skip under time pressure. Results sync directly to his CRM.

"It does way more research than I did. It goes deeper on both the merchant and the person - I know much more about the people I talk to now, and Spiich finds things I wouldn't have thought to check myself."

— Alexander Kohout, CEO & Co-founder, Zubs

Key results:

• Research time cut from 15-20 min to 1-2 min per prospect
• 9 hours reclaimed weekly - redirected from research into customer conversations
• Deeper preparation than manual work ever allowed

Meeting Briefs That Win Deals

TL;DR: 3 hours lost weekly on meeting prep - and still walking in without insights that matter.

Before each meeting, Alex moved across Attio, prospect websites, LinkedIn profiles, and email threads to piece together context. Five minutes of research per meeting, across a full week, added up - and still didn't surface the specific details that shape how a conversation evolves.

Spiich's automated meeting briefs reduced preparation to under a minute, saving up to 3 hours weekly and surfacing new insights. As Alex puts it: "It gives me things I would never have thought of myself - the perfect icebreaker or hook to open a conversation. That's just stuff I wasn't thinking about before."

In one meeting, Alex opened with exactly what Spiich recommended. He credits it as the difference in winning the deal.

"The meeting briefs are just gold. I don't open LinkedIn anymore - only to connect with people."

— Alexander Kohout, CEO & Co-founder, Zubs

Key results:

• Meeting prep cut from 5+ minutes to under 1 minute per meeting, saving 3 hours weekly
• At least one deal won through a Spiich-suggested opener

The Hidden Cost: Energy

TL;DR: Time saved is measurable. Energy is harder to quantify - but for founder-led sales, it may matter more.

Multiple hours of clicking through websites, scanning profiles, and piecing together meeting context didn't just consume Alex's morning. It depleted his energy, which carried directly into the customer conversations that followed.

The person performing prospect research is the same person who needs to be sharp in a meeting an hour later. When asked whether Spiich directed more energy toward prospects and customers, Alex's answer was immediate: "100%".

"After Spiich, I feel more energized. It does something that takes a lot of time very quickly - so I have more time to do the cool things."

— Alexander Kohout, CEO & Co-founder, Zubs

Key results:

• Energy redirected from admin to customer conversations
• More focus on relationships, less on repetitive tasks

Less Admin. Better Conversations.

Alex started with Spiich to save time on research. What he didn't expect was the impact on conversation quality - and the energy it gave him back.

"It's a clear no-brainer. Fair price, native CRM integration, less admin - better conversations. There's nothing to think about."

— Alexander Kohout, CEO & Co-founder, Zubs

And if he had to distil it to one line:

"Get time back from the heavy research and focus on the relationship."

— Alexander Kohout, CEO & Co-founder, Zubs

Before vs. After Spiich