# Estimate Your Sales Productivity Gap

> Calculate how much time and money Spiich can save your sales team. See the ROI of AI-powered sales automation for your organization.

- Source: https://spiich.ai/value-calculator

- **Number of sales reps** (1-500): For company or department
- **Sales quota per employee (€)** (€50K-€2M): For company or department
- **Average salary per employee (€)** (€20K-€200K): Annual salary for cost calculation
- **Time spent with customers (%)** (10%-80%): Reps spend just 22% of the workweek meeting with customers (Salesforce, State of Sales 2026). [Learn more](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/reports/sales/salesforce-state-of-sales-report-2026.pdf)

**Spiich cost**: From €149/month per user

Indicative starting point. Spiich is priced per team based on seats and modules: [book a demo](https://spiich.ai/contact) for a quote.

**Admin hours reclaimed**: 9.0 hours per rep, per week

**Modelled financial impact**: Modelled revenue impact · Cost reduction

A model, not a measurement: it compounds four assumptions (time reclaimed → capacity → conversion → quota attainment). Hours reclaimed above is the figure [measured in customer deployments](https://spiich.ai/articles/90-percent-reduced-prospecting-time).

Adjust the inputs above to model your own team.

**Modelled revenue impact**

- **Total New Revenue**
- **1. More time with customers** ([Estimated on Salesforce study](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/reports/sales/salesforce-state-of-sales-report-2026.pdf)): 50% of it converting to customer time
- **2. Better account targeting** ([McKinsey: +10%](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-top-performers-outpace-peers-in-sales-productivity)): Revenue per sale increases 3-15%
- **3. Recovered missed follow-ups** (Spiich Data): 10% of follow-ups missed → 2% recovery
- **4. Better lead data quality** ([McKinsey: +2%](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/an-unconstrained-future-how-generative-ai-could-reshape-b2b-sales)): More complete customer data
- **Total, net of Spiich cost**

**Cost reduction**

- **1. Time saved on non-selling tasks** ([Estimated on Salesforce study](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/reports/sales/salesforce-state-of-sales-report-2026.pdf))
- **2. Better account targeting** ([McKinsey: -15%](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-top-performers-outpace-peers-in-sales-productivity)): Cost to serve reduced 10-20%
- **Total cost reduction**

### Ready to give every rep 9.0 hours back every week?

Disclaimer: The Spiich Sales Productivity Gap Calculator provides estimates only and doesn't guarantee any specific results. It is based on external research reports from Salesforce, Bain & Company, and McKinsey & Company and assumptions about your inputs.

[Book a Demo](https://spiich.ai/contact) · [Get started free](https://app.spiich.ai/auth/signup)

### How reps spend an average week

Our calculator is based on research from Salesforce and leading consulting firms on sales productivity and automation impact.

#### How Reps Spend an Average Workweek

##### Time with customers (22%)

- 22% Meeting with customers

##### Everything else (78%)

- 18% Prospecting
- 17% Creating quotes
- 16% Planning
- 13% Manually entering data
- 11% Training
- 3% Other

Source: [Salesforce, State of Sales, 7th edition (2026)](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/reports/sales/salesforce-state-of-sales-report-2026.pdf), n = 4,050 sales professionals, p.8. Selling here means time spent speaking with customers; prospecting is research, not selling. Salesforce reads 40% selling off the same chart because it counts prospecting as selling.

#### Key Research Findings

- **78%** of a sales rep’s week is spent away from customers: prospecting, quotes, planning, data entry and training ([Salesforce](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/reports/sales/salesforce-state-of-sales-report-2026.pdf))
- **40%** of sales time is spent on lower-tier accounts instead of high-value opportunities ([Bain & Company](https://www.bain.com/insights/how-do-salespeople-spend-their-time-wsj/))
- **20%** of sales capacity can be freed up using automation ([McKinsey & Company](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-top-performers-outpace-peers-in-sales-productivity))

#### Read more

#### How Do Salespeople Really Spend Their Time? Not the Way They Say.

_Bain & Company_

Analysis of calendar and email metadata reveals actual sales behaviors vs. self-reported data.

[Read study →](https://www.bain.com/insights/how-do-salespeople-spend-their-time-wsj/)

#### How top performers outpace peers in sales productivity

_McKinsey & Company_

Non-selling activities consume two-thirds of sales time; automation can free up 20% of capacity.

[Read study →](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-top-performers-outpace-peers-in-sales-productivity)

#### State of Sales Report, 7th Edition (2026)

_Salesforce_

Sales reps spend just 22% of the workweek meeting with customers. The other 78% goes to prospecting (18%), creating quotes (17%), planning (16%), manual data entry (13%), training (11%) and other (3%). Survey of 4,050 sales professionals.

[Read report →](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/reports/sales/salesforce-state-of-sales-report-2026.pdf)

## FAQ

Something we have not answered? [Talk to us](https://spiich.ai/contact).

### How does the Spiich ROI calculator work?

Set the number of sales reps, the average quota per rep and the share of time currently spent selling. The calculator estimates the admin hours Spiich can automate - data entry, prospect research, meeting prep, lead prioritization, and quote generation - and converts those hours into additional revenue per year.

### What research is the ROI calculator based on?

Three published sources: Salesforce's State of Sales report (7th edition, 2026, 4,050 sales professionals), which found reps spend just 22% of the workweek meeting with customers and 78% on prospecting, quotes, planning, data entry and training, Bain & Company's analysis of how salespeople actually spend their time, and McKinsey research showing automation can free up 20% of sales capacity. All three studies are linked in the methodology section on this page. See [how the 22% figure holds up under a fact check](https://spiich.ai/articles/sales-statistics-fact-check).

### Why do sales reps spend so little time selling?

CRMs were built for managers, not sellers - so data entry, meeting prep, research, and pipeline admin all land on the rep. Salesforce's 2026 State of Sales report finds only 22% of a rep's week goes to meeting with customers; the other 78% goes to prospecting (18%), creating quotes (17%), planning (16%), manual data entry (13%), training (11%) and other (3%). Spiich exists to flip that ratio by handling the admin automatically. See [where sales reps spend the rest of the week](https://spiich.ai/articles/where-sales-reps-spend-their-time).

### How much time can Spiich save each sales rep?

Spiich eliminates 9+ hours of weekly admin per rep. The biggest wins come from automated prospecting and research, CRM updates, and post-meeting follow-ups. See [how Zubs reclaimed 9 hours a week](https://spiich.ai/articles/90-percent-reduced-prospecting-time).

### What is Spiich?

Spiich is AI for revenue teams that win on relationships. AI agents handle prospecting, lead qualification, CRM updates, meeting prep, and follow-ups - writing everything back to HubSpot, Salesforce, Pipedrive or Attio - so reps spend their time on relationships and closing. See [what Spiich is and how it fits your day](https://spiich.ai/help/getting-started/what-is-spiich).