# Build relationships. Agents do the rest.

> A brief before every meeting. After it, Spiich writes the notes, updates the CRM, creates the tasks and drafts the follow-up.

- Source: https://spiich.ai/product/closing-deals
- Last updated: 2026-09-29

Show up prepared. Follow through every time. Skip the admin in between.

[Get started free](https://app.spiich.ai/auth/signup) · [Contact sales](https://spiich.ai/contact)

## Loved by exceptional sales teams.

| Customer | Result | Case study |
| --- | --- | --- |
| praxipal | **~10 hrs** Time saved per week | [Read case study](https://spiich.ai/articles/praxipal-40-percent-more-customer-meetings) |
| Hedda | **12x** Faster prospecting | [Read case study](https://spiich.ai/articles/hedda-sales-outreach-hiring-one-interface) |
| BuilderBase | **2x** Weekly meetings | [Read case study](https://spiich.ai/articles/70-customer-meetings-a-week-zero-crm-admin) |
| Rebaba | **3x** Market coverage | [Read case study](https://spiich.ai/articles/3x-market-coverage-in-a-week) |
| Zubs | **90%** Less prospecting time | [Read case study](https://spiich.ai/articles/90-percent-reduced-prospecting-time) |

## The work around the sale, handled.

Show up prepared, follow through every time, keep the attention on the buyer.

### Start every day ready for every conversation.

Know what matters in every conversation before it starts: what this customer cares about, what was promised, what moves the deal forward.

### Your whole pipeline, ready to work.

Calls don’t cool a hot hand. Hunting numbers and writing follow-ups do. Tables puts the top of the pipeline in one list, with the emails written and the reasons to call ready. Call. Email. Next.

### The meeting ends. The follow-up is already written.

Nothing promised gets forgotten. Every conversation becomes a follow-up that lands the same day and a CRM that is already current.

### Just ask, or just say it.

Think out loud instead of typing. [Update a deal by voice](https://spiich.ai/product/voice-to-crm) walking out of a meeting, draft a reply to the email that can’t wait, or work out what a stuck deal needs to move.

> “The meeting briefs are just gold. I don’t open LinkedIn anymore - only to connect with people.”
>
> Alexander Kohout, CEO & Co-founder @ Zubs

[Read the case study](https://spiich.ai/articles/90-percent-reduced-prospecting-time)

## FAQ

Something we have not answered? [Talk to us](https://spiich.ai/contact).

### How can AI prepare me for a sales meeting?

Before an external meeting, Spiich writes a brief from live research on the company and each participant, the linked CRM deal and past email threads: what the company does, who is in the room, where the deal stands and what is worth raising. Briefs appear in My Day, and the day's briefs can arrive as one email at 6 AM in your own timezone. At Zubs, [meeting prep fell from five minutes or more to under one minute per meeting](https://spiich.ai/articles/90-percent-reduced-prospecting-time). See [how meeting briefings work](https://spiich.ai/help/meetings/meeting-briefings).

### Can AI tell me which deals to work on today?

Yes. In Spiich, an admin sets up a table with a plain-English brief such as "the deals I should push on today", and on a schedule the admin sets, Spiich picks up to 25 records for each person, each with a note on why it is there. It only chooses from records already in your CRM and never searches the web, so the list is the pipeline you already have, and action columns can put call, text and email buttons on every row. See [tables Spiich builds for you](https://spiich.ai/help/your-data/tables-spiich-builds-for-you).

### Do we have to use your meeting recorder?

No. Spiich works with the recorder you already use, including Fathom and Fireflies, or you can use ours. See [how to bring in meetings from other tools](https://spiich.ai/help/meetings/import-meetings).

### What gets written to the CRM after a sales meeting?

After a recorded or imported meeting, Spiich updates the deal, such as its stage and next step, creates or updates the external people and companies involved, saves one meeting note on the most relevant record and adds at most one follow-up task when real work remains. Depending on a setting you choose, the changes wait as proposals you accept or go straight into the CRM, and nothing is deleted. At BuilderBase, each person runs [70 customer meetings a week](https://spiich.ai/articles/70-customer-meetings-a-week-zero-crm-admin) with zero time spent on CRM admin between them. See [meeting notes and CRM updates](https://spiich.ai/help/meetings/meeting-notes-and-crm-updates).

### Does the follow-up get sent automatically?

No. Spiich drafts the follow-up from the meeting, the CRM records and your earlier emails with the attendees, then leaves it for you to review and send from your own mail client, because its access to your mailbox is read-only. A meeting you did not record gets a draft too: write your notes on the meeting and click Process Meeting. See [how follow-up drafts work](https://spiich.ai/help/meetings/follow-up-emails).

### How do I find stalled deals and get them moving again?

Ask Spiich in chat, typed or spoken, for example "Which deals have gone quiet?". It looks through your connected CRM, email, calendar and past meetings, names the deals that have stalled and what is holding each one, and can draft the next email for you to send. For a single deal, ask what it needs to move and the answer draws on the calls, emails and CRM history behind it. See [chat basics](https://spiich.ai/help/chat-and-voice/chat-basics).

## More of what Spiich does.

Spiich for

### [Building pipeline](https://spiich.ai/product/building-pipeline)

Opportunities surfaced and ranked across new leads, expansion and lost deals.

Spiich for

### [Revenue insights](https://spiich.ai/product/revenue-insights)

What drives revenue, where you lose deals and whether your ICP still holds.

## Get the week back.

[Book a demo](https://spiich.ai/contact) · [Estimate the hours](https://spiich.ai/value-calculator)