# Opportunities that become revenue.

> Spiich’s agents find accounts that match your ICP, identify who actually decides and write them into your CRM, ready to work.

- Source: https://spiich.ai/product/building-pipeline
- Last updated: 2026-09-29

Surfaces deals, ranks against your ICP, finds who decides.

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## Loved by exceptional sales teams.

| Customer | Result | Case study |
| --- | --- | --- |
| praxipal | **~10 hrs** Time saved per week | [Read case study](https://spiich.ai/articles/praxipal-40-percent-more-customer-meetings) |
| Hedda | **12x** Faster prospecting | [Read case study](https://spiich.ai/articles/hedda-sales-outreach-hiring-one-interface) |
| BuilderBase | **2x** Weekly meetings | [Read case study](https://spiich.ai/articles/70-customer-meetings-a-week-zero-crm-admin) |
| Rebaba | **3x** Market coverage | [Read case study](https://spiich.ai/articles/3x-market-coverage-in-a-week) |
| Zubs | **90%** Less prospecting time | [Read case study](https://spiich.ai/articles/90-percent-reduced-prospecting-time) |

## Pipeline, built for you.

Top opportunities, surfaced and prioritised across new leads, expansion and lost deals.

### New accounts.

Agents search LinkedIn, the web and proprietary databases to source new deals, rank them against your ICP and find who decides.

### Expansion.

Agents analyse your customer base and the champions inside it to surface upsell opportunities with real intent.

### Deal recycling.

Agents check your lost deals for re-engagement signals, so you can step back in where the relationship is already warm.

> “Finding the right person can take weeks. With Spiich, it takes two prompts.”
>
> Pontus Lund, CCO @ Rebaba

[Read the case study](https://spiich.ai/articles/3x-market-coverage-in-a-week)

## FAQ

Something we have not answered? [Talk to us](https://spiich.ai/contact).

### Where do the leads come from?

Spiich’s agents look in three places: accounts you have never spoken to, customers you already have, and deals you lost. Each opportunity is researched and ranked, and what the agents find is written into your CRM, ready to work. For one team, that meant [3x market coverage in a week](https://spiich.ai/articles/3x-market-coverage-in-a-week). See [how to set up a lead generation agent](https://spiich.ai/articles/background-agents-setup-guide).

### How does Spiich qualify leads against our ICP?

Spiich’s agents score each account against your ideal customer profile (ICP) and write the result to a CRM field you name, such as an ICP fit rating, so reps work the best fits first. An admin writes the ICP in the Target Customer field under Agent Customization, and Spiich uses it for qualification, scoring and prospecting. Agents go beyond firmographics such as size and industry and look for signs that an account has the problem right now: hiring, funding news, blog content and LinkedIn activity. See [how to set your ICP](https://spiich.ai/help/chat-and-voice/teach-spiich-how-you-work#the-organization-fields).

### How do I find the decision-maker at a target account?

Spiich’s Buyer Discovery agent finds the people who decide at an account and writes them into your CRM, as contact records or as a note on the deal. It maps who sits where and looks for budget authority and active buying signals, not just job titles, and it can run every time a new deal is created. Reps can also ask in chat, and at Rebaba that cut finding the right person from weeks of research to [two prompts](https://spiich.ai/articles/3x-market-coverage-in-a-week). See [how to create a background agent](https://spiich.ai/help/background-agents/create-a-background-agent).

### How can I find upsell opportunities in my existing customers?

Spiich’s agents surface the customers showing real intent to buy more, so reps reach out with a reason rather than a routine check-in. Start from the Key Account Monitoring template and upload your account list, and Spiich sets up a background agent that runs on a schedule and watches exactly those accounts. It can read what your CRM, email and meetings hold on each account, then research the company and the champions inside it for new signals such as hiring, funding news or LinkedIn activity. See [how to build an agent from a template](https://spiich.ai/help/background-agents/create-a-background-agent#route-one-a-template-and-a-short-chat).

### How do I re-engage closed-lost deals?

Spiich’s agents check your closed-lost deals for signs that the timing has changed, so reps step back in where the relationship is already warm. Point a background agent that runs on a schedule at the deals in your closed-lost stage, and it can read each deal’s history in your CRM, email and meetings, then research the company for new signals such as funding news, hiring or LinkedIn activity. It flags the deals worth reopening with a note or a task on the deal. See [how to point a scheduled agent at a set of records](https://spiich.ai/help/background-agents/agent-triggers#scheduled-runs).

### Does Spiich replace Apollo or our data provider?

For most teams, yes: Spiich searches LinkedIn, the web and proprietary databases, then ranks what it finds against your ideal customer profile (ICP) and writes it into your CRM. In practice, [prospect research runs up to 12x faster](https://spiich.ai/articles/hedda-sales-outreach-hiring-one-interface). If you already have a data provider, Spiich works alongside it. See [how to bring your own data provider](https://spiich.ai/help/workspace/credits-and-usage#bring-your-own-enrichment-provider).

## More of what Spiich does.

Spiich for

### [Revenue insights](https://spiich.ai/product/revenue-insights)

What drives revenue, where you lose deals and whether your ICP still holds.

Spiich for

### [Closing deals](https://spiich.ai/product/closing-deals)

Show up prepared. Follow through every time. Skip the admin in between.

## Stop Typing. Start Closing.

[Book a demo](https://spiich.ai/contact) · [Estimate the hours](https://spiich.ai/value-calculator)