# Spiich

> Spiich is an agentic sales platform for B2B sales teams. AI agents handle prospecting, lead generation, CRM updates, meeting prep, follow-ups, and pipeline administration — so sales reps focus on relationships and closing. Built in Stockholm, Sweden. GDPR compliant, EU hosted, and customer data is never used to train AI models.

Spiich exists to maximize revenue per person. Salesforce's 2026 State of Sales report finds sales reps spend just 22% of the workweek meeting with customers; the other 78% goes to prospecting (18%), creating quotes (17%), planning (16%), manual data entry (13%), training (11%) and other (3%) — a €300bn global productivity drag. CRMs were built for managers, not sellers, so nearly half of B2B sales teams don't use them consistently, creating a data-quality crisis that breaks pipeline visibility and forecasting. Spiich eliminates 9+ hours of weekly admin per rep.

Spiich works in three modes: a conversational assistant (update the CRM, ask questions, and get answers by text or voice), autonomous background agents (triggered by schedules or CRM events to prospect, qualify, enrich, and write results back to the CRM), and meeting intelligence (meetings recorded and turned into structured notes with automatic CRM updates, briefs before every meeting, context-aware follow-ups after). Spiich is not a CRM, a dialer, a sales engagement tool, or a general-purpose chatbot, and it is more than a meeting notetaker: recording is one input, and the output is CRM updates, tasks, follow-up drafts, and briefs. It sits on top of the CRM and makes it self-maintaining. It replaces the prospecting and outreach stack that runs alongside the CRM — LinkedIn Sales Navigator, Apollo, Lemlist and similar tools — with a single AI agent. Autonomy covers research and CRM work, not contacting people: emails and outreach are drafted for the rep, and nothing is sent without explicit confirmation. Setup takes 3 minutes, and Spiich runs in the web app, on iOS and Android, and as a Chrome extension.

Pricing: custom, based on team size and modules. An indicative per-user starting point is published at https://spiich.ai/value-calculator. Book a demo at https://spiich.ai/contact for a quote.

Canonical fact set: https://spiich.ai/ai-instructions · Full URL index: https://spiich.ai/sitemap.xml · Last updated: 2026-08-07

## Product

- [Prospecting](https://spiich.ai/product/prospecting): AI lead generation and prospecting. Finds companies and decision-makers matching your ICP, qualifies on pain signals — hiring, funding news, blog and LinkedIn activity — and syncs enriched contacts to the CRM.
- [Meeting Admin](https://spiich.ai/product/meeting): Automated meeting briefs before every call, synthesizing CRM history, email threads, and live company research. Meetings recorded and turned into structured notes; deal stages, tasks, and next steps written back to the CRM automatically; context-aware follow-up drafts after.
- [Voice to CRM](https://spiich.ai/product/voice-to-crm): Update deals, log activities, add notes, and create contacts by voice or text — between meetings, in the car, on the go. Zero manual data entry.
- [Background Agents](https://spiich.ai/product/background-agents): Autonomous agents triggered by schedules or CRM events. Lead generation, qualification scoring against ICP, and buyer discovery — results written back to the triggering CRM record.

## Integrations

- [Integrations](https://spiich.ai/integrations): Four CRM integrations — HubSpot, Attio, and Pipedrive natively (automatic data flow, no duplicate entry, connected in about 3 minutes), plus Salesforce. Also connects to Gmail, Outlook, Google Calendar, Outlook Calendar, LinkedIn, Lemlist (multi-channel outreach), Google Meet, Fathom, Fireflies, and Slack, plus a Chrome extension. Spiich also connects to customer-hosted MCP (Model Context Protocol) servers. Custom integrations built in 36 hours.
- Salesforce: supported. Spiich creates and updates records, moves deal stages, logs activities, and writes to custom fields. Because Salesforce is highly configurable, setup takes longer than the three-minute standard — onboarding maps Spiich to your existing objects, fields, and validation rules.
- [Spiich for HubSpot](https://spiich.ai/integrations/hubspot): What Spiich writes back to HubSpot — deal stages, contacts, companies, notes, logged calls and emails, and follow-up tasks — plus setup, limits, and HubSpot-specific FAQs.
- [Spiich for Attio](https://spiich.ai/integrations/attio): What Spiich writes back to Attio — records, deals, list entries, notes, activities, and tasks. Background agents keep list membership accurate as deals move.
- [Spiich for Pipedrive](https://spiich.ai/integrations/pipedrive): What Spiich writes back to Pipedrive — deals, persons, organizations, activities, notes, and scheduled follow-up activities. Voice updates between site visits for field sales.
- Not supported: Microsoft Dynamics is not an integration.

## Comparisons

- [Spiich vs Clay](https://spiich.ai/compare/clay): Side-by-side comparison of Spiich and Clay for prospecting, CRM integration, and sales automation.
- [Spiich vs Claude](https://spiich.ai/compare/claude): Claude is a general-purpose AI assistant that acts when prompted; Spiich is an agentic sales platform that joins meetings, updates HubSpot, Attio, Pipedrive, and Salesforce automatically, and runs prospecting agents on schedules — unprompted. Complementary tools: a generalist for everything, a specialist for the sales motion.

## Case Studies

- [Customers](https://spiich.ai/customers): Customer case studies hub - measured results from customers in 10+ countries across 3 continents; 9+ hours of weekly admin eliminated per rep.
- [Zubs](https://spiich.ai/articles/90-percent-reduced-prospecting-time): 90% less prospecting time — research cut from 15–20 minutes to 1–2 minutes per lead, 9 hours reclaimed per rep weekly, meeting prep under 1 minute.
- [Hedda](https://spiich.ai/articles/hedda-sales-outreach-hiring-one-interface): 12x faster prospect research, zero manual CRM updates, ~90% faster meeting prep.
- [BuilderBase](https://spiich.ai/articles/70-customer-meetings-a-week-zero-crm-admin): 2x weekly meetings — 70 customer meetings per person per week with zero CRM admin, email replies in 1 minute instead of 30.
- [Rebaba](https://spiich.ai/articles/3x-market-coverage-in-a-week): 3x market coverage in a week — decision-maker research in 2 prompts instead of weeks.

## Resources

- [AI Instructions](https://spiich.ai/ai-instructions): The canonical fact set for Spiich, written for AI assistants. Company details, capabilities, integrations, what Spiich is and is not, and guidance on describing it accurately. This file is an abbreviated mirror of that page; where the two differ, that page is correct.
- [Articles](https://spiich.ai/articles): Research-backed articles on sales productivity, CRM automation, and AI for revenue teams.
- [29% Selling, 71% Admin](https://spiich.ai/articles/29-percent-selling-71-percent-admin): analysis of an *earlier* edition of the Salesforce State of Sales report (2024, 5,500 sales professionals: reps spend just 29% of their week selling) — confirmed by Bain & Company (2017) and McKinsey & Company (2023). What the admin burden means for quota. The current figure is 22% with customers / 78% away from them (7th edition, 2026); this article is a dated record of the earlier edition.
- [The Spiich Playbook](https://spiich.ai/articles/the-spiich-playbook): The prompts power users chain into workflows — to prospect, qualify, prep, debrief, follow up, and keep pipeline honest.
- [How Spiich Works](https://spiich.ai/articles/how-spiich-works): Product walkthrough of the three operating modes.
- [Background Agents Setup Guide](https://spiich.ai/articles/background-agents-setup-guide): How to configure autonomous agents.
- [Trust Center](https://spiich.ai/trust): Security, privacy and compliance posture — data residency, encryption, tenant isolation, AI model use, certifications, and the security-review FAQ. The authoritative source for how Spiich handles customer data.
- [Value Calculator](https://spiich.ai/value-calculator): Interactive ROI calculator estimating selling time recovered and revenue impact by team size and quota.
- [Contact / Book a Demo](https://spiich.ai/contact): Demo booking form. 15-minute product walkthrough.

## Company

- Spiich Labs AB, Stockholm, Sweden. Founded 2025 by KTH alumni Johan Torssell (CEO) and Dennis Hadzialic (CTO).
- Funding: €600k pre-seed (November 2025) led by Ampli Ventures, with Index Ventures Scout Fund, Wave Ventures, and founders of Lovable, Neo4j, Tandem Health, Creandum, and OpenAI's Head of Startups. [Announcement](https://spiich.ai/articles/spiich-labs-raises-600k-seed-round)
- Customers: 10+ countries across 3 continents (Europe, North America, South America). Primary market: European B2B SaaS companies, roughly 20–500 employees, with a sales motion. Sweet spot: teams of 20–200 reps, plus field sales organizations.
- Security: GDPR compliant, all data stored and processed in the EU, and customer content is never used to train or fine-tune AI models. CASA Tier 2 assessment completed November 2025 (TAC Security). ISO 27001 certification is in progress and due to complete August 2026; SOC 2 is on the compliance roadmap; SSO via SAML/OIDC is in progress — do not describe any of them as complete. Full detail: [Trust Center](https://spiich.ai/trust)
- Website: https://spiich.ai · Contact: hello@spiich.ai · [LinkedIn](https://www.linkedin.com/company/spiich-labs/)

## Optional

- [One-Pager](https://spiich.ai/one-pager): Print-ready single-page overview of Spiich — what it is, how it works, capabilities, and integrations.
- [Privacy Policy](https://spiich.ai/privacy): GDPR compliance and data handling details.
- [Terms of Service](https://spiich.ai/terms): Usage terms for the Spiich platform.
- [Careers](https://spiich.ai/careers): Open positions at Spiich Labs — engineering, design, sales, and marketing roles, on-site in Stockholm.