# Nova keeps the record. Spiich moves the deal.

> Pipedrive Nova suggests CRM updates for a rep to approve. Spiich updates Pipedrive on its own, from calls, email and voice notes, and drafts the follow-up. Compared need by need.

- Source: https://spiich.ai/compare/pipedrive-nova
- Published: 2026-10-12
- Last updated: 2026-10-12

Compare / Pipedrive Nova

Spiich and Pipedrive Nova, compared on what a sales team on Pipedrive needs.

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## Nova suggests the update. Spiich makes it.

| What you need | Pipedrive Nova | Spiich |
| --- | --- | --- |
| A visible bot in your video meetings | Yes. Joins Google Meet, Zoom and Microsoft Teams. [1] | Yes. Joins Google Meet, Zoom and Teams under your company's name and logo, or records on the device instead. |
| Pipedrive updates itself, with no extra step for reps | No. Every suggested change waits for a rep to approve it. [2] | Yes. Writes straight to Pipedrive after every call, or as suggestions to approve if you prefer. |
| Every email counts, not only the ones logged in Pipedrive | No. Draws on the emails already logged in Pipedrive. [3] | Yes. Reads each rep's full Gmail or Outlook mailbox. |
| Briefs built from the whole inbox, earlier calls and fresh research | No. Built from what is already logged in Pipedrive. [3] | Yes. Pipedrive, the inbox, earlier calls and web research, with a template per meeting type. |
| Phone calls and visits logged with a quick voice note | No. Records on the desktop app, or takes a transcript file uploaded after the call. [1][3] | Yes. A thirty-second voice note updates the deal. |
| The follow-up email drafted for you | No. Lists next steps in the debrief. [1] | Yes. Drafts the email. The rep reviews and sends it. |

Last updated October 12, 2026. Competitor pricing and feature claims verified on this date.

1. [Pipedrive Knowledge Base, “Nova meetings” (updated September 10, 2026)](https://support.pipedrive.com/en/article/nova-meetings)
2. [Pipedrive Knowledge Base, “Pipedrive Nova” (updated September 15, 2026)](https://support.pipedrive.com/en/article/nova)
3. [Pipedrive newsroom, “Pipedrive launches Nova to turn sales meetings into CRM intelligence” (September 16, 2026)](https://www.pipedrive.com/en/newsroom/pipedrive-launches-nova-to-turn-sales-meetings-into-crm-intelligence)

## How it works for your team.

Spiich sits on top of Pipedrive, your inbox and your video calls. Your team keeps working the way it does today.

### A brief before every call.

Built from Pipedrive, the full email thread, earlier calls and research on who is attending.

### Pipedrive updates itself.

Spiich records and transcribes the call, and updates deals, contacts and next step in Pipedrive afterwards, with a follow-up ready.

### A voice note for the rest.

After a phone call or site visit, use Voice to CRM to update the deal in thirty seconds.

## Loved by exceptional sales teams.

| Customer | Result | Case study |
| --- | --- | --- |
| praxipal | **~10 hrs** Time saved per week | [Read case study](https://spiich.ai/articles/praxipal-40-percent-more-customer-meetings) |
| Hedda | **12x** Faster prospecting | [Read case study](https://spiich.ai/articles/hedda-sales-outreach-hiring-one-interface) |
| BuilderBase | **2x** Weekly meetings | [Read case study](https://spiich.ai/articles/70-customer-meetings-a-week-zero-crm-admin) |
| Rebaba | **3x** Market coverage | [Read case study](https://spiich.ai/articles/3x-market-coverage-in-a-week) |
| Zubs | **90%** Less prospecting time | [Read case study](https://spiich.ai/articles/90-percent-reduced-prospecting-time) |

## What users say.

> “All CRM updates go through Spiich. It’s the fastest way to update a record or create a task.”
>
> Zakarias Hedenfalk, CEO & Co-founder @ Hedda

[Read the case study](https://spiich.ai/articles/hedda-sales-outreach-hiring-one-interface)

> “I'd be screwed if Spiich disappeared.”
>
> Julius Betmann, Go-to-Market Lead @ praxipal

[Read the case study](https://spiich.ai/articles/praxipal-40-percent-more-customer-meetings)

> “The meeting briefs are just gold. I don’t open LinkedIn anymore - only to connect with people.”
>
> Alexander Kohout, CEO & Co-founder @ Zubs

[Read the case study](https://spiich.ai/articles/90-percent-reduced-prospecting-time)

> “I always have a Spiich tab open.”
>
> Jens Ingelstedt, CEO & Co-founder @ BuilderBase

[Read the case study](https://spiich.ai/articles/70-customer-meetings-a-week-zero-crm-admin)

## FAQ

### What’s the ROI of using Spiich instead of Nova?

Nova is [included in every Pipedrive plan at no additional cost](https://www.pipedrive.com/en/newsroom/pipedrive-launches-nova-to-turn-sales-meetings-into-crm-intelligence), but every update still waits for a rep to approve it, which adds friction, costs review time and leads to poor CRM hygiene. For what taking that admin away is worth, see how [praxipal got 10 hours of CRM admin a week back](https://spiich.ai/articles/praxipal-40-percent-more-customer-meetings).

### How does Spiich contribute to better CRM hygiene?

It takes the record keeping off the rep. Every recorded call, and every voice note after a phone call or visit, updates the deal, contacts and next step in Pipedrive and logs a note, without anyone chasing reps for it. Email is read from the full mailbox, not only the threads someone logged. The pipeline shows what actually happened, and what a rep knows about an account stays in Pipedrive when they move on. See how [Hedda got to zero manual CRM updates](https://spiich.ai/articles/hedda-sales-outreach-hiring-one-interface), and more on [keeping the CRM up to date](https://spiich.ai/solutions/keep-crm-up-to-date).

### How much work is it for a team to get started?

Pipedrive connects in about three minutes, and Spiich sets up the inbox, calendar and video calls with your team. After that there is nothing new for reps to learn: the bot joins their calls and Pipedrive updates itself. More on [how Spiich works with Pipedrive](https://spiich.ai/integrations/pipedrive), and on [why reps ignore new tools and what gets them to use one](https://spiich.ai/articles/why-sales-reps-dont-use-new-tools).

### Can we control what gets recorded and what gets written to Pipedrive?

Yes. Recording can start automatically or only when a rep presses record, and the meeting bot can be switched on for the whole company or per person. Updates can go straight into Pipedrive or wait as proposals for a rep to accept, specific fields can be kept out of Spiich’s reach, such as formula-calculated deal values, and Spiich creates and updates records but never deletes them. The help center covers [how post-meeting updates and review work](https://spiich.ai/help/meetings/meeting-notes-and-crm-updates).

### What security certifications does Spiich have?

Spiich is certified to ISO/IEC 27001:2022 and holds a CASA Tier 2 security assessment. It is GDPR compliant and never uses your data to train AI models. The certificate, Spiich’s data processing agreement and the rest of the security pack are available on request, and the details are in the [Trust Center](https://spiich.ai/trust).

### Where is our data stored?

Spiich offers optional EU data residency. With it, the application, its databases and AI inference run in the EU/EEA. The details are in the [Trust Center](https://spiich.ai/trust).

### How is recording consent handled?

You decide. Attendees can get a notice before the call with a one-click decline, and a declined meeting is not recorded. You can also record on the device with no bot, or switch notices off and tell clients yourself.

## Stop Typing. Start Closing.

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