# Clay - loved by ~~all~~ ~~some~~ none > Clay built an enrichment engine for RevOps engineers. Spiich built an AI sales teammate for reps who close deals. Compare prospecting, enrichment, CRM sync, and total cost. - Source: https://spiich.ai/compare/clay - Published: 2026-03-25 - Last updated: 2026-08-07 ### What Clay users say on Trustpilot [2.2/5 on Trustpilot](https://www.trustpilot.com/review/clay.com) #### Support has been awful > I've spent multiple thousands of dollars on clay.com. Overall it's a great tool, but lately the support has been awful. Bugs and issues all over and after 7 days and multiple support chats I haven't gotten any help. I am very upset and will try to find a different software. - Reviewer: Patric Schott - Country: DE - Date: Feb 5, 2026 - Rating: 2/5 - Source: [Trustpilot](https://www.trustpilot.com/review/clay.com) #### Never Again > Super poor interface, very complex search engines and eating credits for no reason. I tried to remove a page and all my search thus far got deleted. Customer Service is non existent. Never paying for this again. - Reviewer: Joel Josekutty - Country: GB - Date: Mar 11, 2026 - Rating: 1/5 - Source: [Trustpilot](https://www.trustpilot.com/review/clay.com) #### Avoid at all costs. > Complex and overpriced. Simple tasks of finding the decision maker and his email turns into endless research, sculptor and AI requests to figure out basic tasks which are ultra complex. Stick with Apollo.io. - Reviewer: Andrey Karavaev - Country: US - Date: Mar 10, 2026 - Rating: 1/5 - Source: [Trustpilot](https://www.trustpilot.com/review/clay.com) #### One of the absolute worst support experiences I have ever had. > I have paid $350/m for several months, and when I needed support, their best answer was "ask your LLM for help debugging". I mean, it's a joke. Right? - Reviewer: Select Gadget - Country: UA - Date: Mar 5, 2026 - Rating: 1/5 - Source: [Trustpilot](https://www.trustpilot.com/review/clay.com) #### They are clearly THIEF! > Tool is full of BUGs! Support team never help, and everything is made to spend credits. Anyone thinking about this software should look for alternatives! - Reviewer: Philippe Carpentier - Country: FR - Date: Oct 13, 2025 - Rating: 1/5 - Source: [Trustpilot](https://www.trustpilot.com/review/clay.com) [Read Clay reviews on Trustpilot](https://www.trustpilot.com/review/clay.com) --- Last updated August 7, 2026. Competitor pricing and feature claims verified on this date. | Capabilities | Spiich | Clay | | --- | --- | --- | | Setup in 3 minutes | Yes | No | | Prospecting in one prompt | Yes | No | | Reach out rationale research (hiring signals, news, LinkedIn activity) | Yes | No | | 4-6 week learning curve | No | Yes | | Finds & ranks decision-makers | Yes | No | | Requires dedicated RevOps Engineer | No | Yes | | Pay extra for CRM integration | No | Yes | | Drafts deal winning outreach | Yes | No | | Credit burns on failed look ups | No | Yes | | Deal recycling & revival | Yes | No | | Optional EU data residency | Yes | No | ## Customer results > “It's a clear no-brainer. Fair price, native CRM integration, less admin - better conversations. There's nothing to think about.” > > Alexander Kohout, CEO at Zubs - 90% less time spent on prospect research - 9 hrs reclaimed per rep every week - <1 min meeting prep time [Read the case study](https://spiich.ai/articles/90-percent-reduced-prospecting-time) _Based on Spiich case studies_ ## Spiich outperforms Clay function by function. | Function | Spiich | Clay | | --- | --- | --- | | Time to value | [5 min](https://spiich.ai/articles/3x-market-coverage-in-a-week) | Maybe | | CRM integration | Every plan | $446/mo Growth plan | | Failed lookup charges | No credit waste | 20-30% credit burn | | Hours reclaimed per week | [9 hrs](https://spiich.ai/articles/90-percent-reduced-prospecting-time) | 20-40 hrs building workflows | --- > “What previously took me multiple hours across many weeks, Spiich now does in two prompts.” > > Pontus Karlberg, CCO @ Rebaba [Read the case study](https://spiich.ai/articles/3x-market-coverage-in-a-week) ## FAQ ### I already invested time building Clay workflows. Why switch? Those workflows still need you to maintain them. Every time your ICP shifts, a data provider changes, or a column breaks, you're back in the builder. Spiich Background Agents run autonomously. Describe what you want in plain language, and they prospect, enrich, and sync to your CRM daily. No waterfall logic. No enrichment columns. No babysitting. See [how background agents work](https://spiich.ai/help/background-agents/background-agents-overview). ### Clay gives me more control over enrichment. Won't I lose that? Clay gives you control over the plumbing. Spiich gives you control over the outcome. Tell it "find Series A fintech companies in the Nordics hiring SDRs" and it finds them, researches them, scores them against your ICP, identifies decision-makers, and writes everything to your CRM. You skip the 4-6 weeks of workflow building and go straight to selling. See [how to set up a lead generation agent](https://spiich.ai/articles/background-agents-setup-guide). ### Does Spiich actually replace Clay, or just part of it? It replaces Clay and the three tools you need around it. Clay gives you an enriched spreadsheet. You still need a sequencer, a CRM connector (on the $446/mo plan), and manual research for outreach. Spiich prospects, enriches, syncs to HubSpot/Attio/Pipedrive/Salesforce, drafts personalised outreach, briefs you before meetings, and resurfaces cold deals. One tool instead of four. See [what Spiich is and how it fits your day](https://spiich.ai/help/getting-started/what-is-spiich). ### How long does setup actually take? Under five minutes. Connect your CRM, describe your ideal customer, and Background Agents start finding qualified leads. No workflow builder to learn. No columns to configure. [One Spiich customer went from signup to 3x market coverage in a single week.](https://spiich.ai/articles/3x-market-coverage-in-a-week) See [how to connect your CRM](https://spiich.ai/help/connect-your-tools/connect-your-crm). ### Is Spiich a GDPR-compliant alternative to Clay for European teams? Yes. Spiich is GDPR compliant and offers optional EU data residency: with it, your production data, including the application, databases and AI inference, is stored and processed in the EU/EEA. By default, data may be processed worldwide, including in the United States. Either way, Spiich never uses customer data to train models. Clay processes customer data in the United States and does not currently offer another processing location - [its trust center](https://trust.clay.com/faq) says so, and names Amazon Web Services in the USA as its cloud provider. For a European team, that is the difference between having the option to keep production data in the EU/EEA and having none. See [the Trust Center](https://spiich.ai/trust). ## Better Prospects. Zero Setup. - Let Spiich handle CRM data entry - Let Spiich handle meeting prep - Let Spiich handle prospecting - Let Spiich handle qualification - Let Spiich handle follow-up emails - Let Spiich handle deal prioritization ## Reclaim 9+ hours weekly. ## 15 minutes to see how. [Book demo](https://spiich.ai/contact) ## Related reading. - [90% Reduced Prospecting Time](https://spiich.ai/articles/90-percent-reduced-prospecting-time) (March 16, 2026 · Filip Hessle): How Zubs cut prospect research from 15-20 minutes to 1-2 minutes per lead - and turned the saved hours into conversations that close deals. - [How Spiich Works: Your AI Sales Assistant for CRM, Research, and Follow-Ups](https://spiich.ai/articles/how-spiich-works) (November 1, 2025 · Johan Torssell): The Sales Admin Tax is killing your team's productivity. Learn how Spiich eliminates 9+ hours of weekly admin through conversational AI. - [The Spiich Playbook: Prompts that sell](https://spiich.ai/articles/the-spiich-playbook) (March 30, 2026 · Filip Hessle): Most users treat Spiich like a search bar. Power users chain it into workflows that run their day. These are the prompts they use - to prospect, qualify, prep, debrief, follow up, and keep their pipeline honest. Copy them, adapt them, make them yours. - [Do AI SDRs Work? What the Research Says](https://spiich.ai/articles/do-ai-sdrs-work) (September 26, 2026 · Dennis Hadzialic): AI SDRs fail because once any tool can write a personalised email, a personalised email proves nothing. What the research says, and what top salespeople do instead.