# Founding GTM.

> Own pipeline end-to-end and build Spiich’s repeatable sales playbook and team, beyond founder-led sales. Stockholm, fully on-site.

- Source: https://spiich.ai/careers/founding-gtm
- Department: Business
- Location: Stockholm, Sweden
- Published: 2026-10-30

[Apply for this role](https://spiich.ai/careers/founding-gtm#how-to-apply)

We’re looking for a Founding GTM to take Spiich beyond founder-led sales. You’ll own pipeline end-to-end, sourcing, assessing, approaching, and closing deals with Europe’s most innovative companies, and turn what works into a playbook the whole team can repeat. You’ll help build the GTM team and shape our strategy, selling Spiich with Spiich. Must be execution-obsessed, a strong closer, and a builder who loves everything connected to sales.

## Why join

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value speed, rigour, and extreme ownership. If you’re obsessed with customers, thrive in ambiguity, and get energy from doing (not just planning), you’ll feel at home.

Our sales have mostly been founder-led so far. You’ll be in the thick of it from day one: running conversations, demos, and negotiations, and closing deals like crazy with Europe’s most innovative companies. You’ll sell Spiich with Spiich, with agents handling the prospecting, research, and admin, so your hours go to the deals that count. Along the way, what you learn closing becomes the playbook every seller after you runs on.

We’re backed by founders and operators behind Lovable, OpenAI, Tandem Health, and Neo4j. Our customers across 15+ countries report [90% less prospecting time](https://spiich.ai/articles/90-percent-reduced-prospecting-time), [3x market coverage](https://spiich.ai/articles/3x-market-coverage-in-a-week), and [2x customer meetings](https://spiich.ai/articles/70-customer-meetings-a-week-zero-crm-admin).

## What you'll do

**In one sentence:** Own pipeline end-to-end, and build the motion that lets others do the same.

- **Own the full cycle:** Together with the team, source, assess, approach, and close deals, from the first signal to a signed contract
- **Build a replicable playbook:** Turn founder-led sales into a documented, repeatable process: ICP and qualification, sequences, discovery, demos, objection handling, pilots, and pricing
- **Shape the strategy:** Decide with the founders which segments, markets, and plays we go after, and bring the market evidence that settles it
- **Build the team:** Help hire, onboard, and coach the Account Executives and SDRs who come after you, so they ramp on a playbook that works
- **Run larger, more complex deals:** Lead multi-stakeholder deals with sales leadership, RevOps, IT and security, and finance, through security reviews, procurement, and pilots
- **Measure what works:** Track conversion at every stage and make the motion quantifiable, so every change to the playbook is backed by numbers

You’ll be the voice of the customer internally and shape the product roadmap with real market feedback.

## Who you are

- Proven closer with 2 to 6 years of B2B SaaS sales experience
- You’ve experienced the extraordinary: an early-stage startup or a company that took off, where you were part of it and contributed to it
- Full-cycle: comfortable sourcing your own pipeline as well as closing it
- Strategic and analytical: you think in segments, conversion rates, and repeatability, not just this quarter’s deals
- Tech-fluent: can hold your own with technical buyers, sales leaders, and security reviewers
- Generous with what you know: you enjoy making the people around you better
- Fully committed to the mission: not “just a job”

**Bonus:** Experience selling to sales teams or AI/automation products

## What we offer

- Build the GTM motion and team from the ground up, beyond founder-led sales
- Aggressive OTE structure tied to ARR + activation metrics
- Meaningful equity through qualified employee stock options (QESO)
- Work directly with founders on strategy, product, and hiring
- Mission-driven, no-BS culture: experiment, ship, learn
- Fully on-site in Stockholm; we believe in working together
- Competitive compensation package

## About Spiich Labs

Spiich is the agentic platform for sales teams. Reps focus on the human work, building relationships, building trust, and closing deals, while Spiich agents handle everything else: prospecting, lead generation, CRM updates, meeting prep, follow-ups, and everything in between. The system integrates knowledge graphs, memory, and agentic workflows to deliver real help, not just summarisation or search. We’re backed by founders and operators behind Lovable, OpenAI, Tandem Health, and Neo4j.

## How we hire

1. Submit your application
2. Intro call with Johan (Co-founder & CEO)
3. Deal strategy case: take a real-world prospect and walk us through how you’d source, qualify, approach, and close it
4. Playbook session: show us a sales process you built, what you changed and why, and what you’d build first at Spiich
5. Mock demo: pitch Spiich to us (we’ll play a skeptical VP of Sales)
6. Join us for trial work lasting 2 days on-site. We’ll see how you tick and you get to meet the team and explore whether joining Spiich feels right for you.

We move fast; the full process typically takes under two weeks.

## How to apply

Drop us a line with your LinkedIn, a note on why this excites you, the most complex deal you’ve closed (and how), and a process or playbook you built that others used. No CV needed.

[Apply: hello@spiich.ai](mailto:hello@spiich.ai?subject=Application%3A%20Founding%20GTM)

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