# From 10h of Admin to 40% More Meetings > How praxipal runs its customer lifecycle from prospecting to customer success through Spiich. - Source: https://spiich.ai/articles/praxipal-40-percent-more-customer-meetings - Company: praxipal - Author: Julia Kotulska - Published: 2026-10-06 Results - **~10 hrs** Time saved per week - **40%** More customer conversations per person - **10,000** Top ICP leads added to the CRM ## "I'd be screwed if Spiich disappeared." At a glance Julius Betmann, Go-to-Market Lead, praxipal | | | |---|---| | **Company** | praxipal - AI workforce for healthcare | | **Headquarters** | Berlin, Germany | | **Stage** | $6.7M seed round led by HV Capital, secured within two years of launching, scaling across Germany, Austria, the UK and Ireland | | **Use cases** | CRM updates, lead research, lead generation and prospecting, pipeline reviews, sales-to-CS handover, account history | ## About praxipal Introduction praxipal builds Luna, an AI receptionist for medical and dental practices. The bigger goal is an AI workforce for European healthcare that takes admin work off care staff. Julius Betmann, ex-BCG consultant and healthtech founder, leads GTM. Lisa Geist, a trained nurse with a Master's in Digital Health, leads CS. Both run their function through Spiich. ## 40% More Customer Meetings per Week Use case 01 **TL;DR:** Julius was losing two hours every evening to CRM admin and follow-ups. Spiich gave him that time back, resulting in 40% more customer meetings a week. When praxipal began using Spiich, Julius was the entire sales team. He ran 10 meetings a day, then spent another 2 hours every evening updating HubSpot, sending offers and writing follow-ups. That's 10 hours a week, over a full working day, spent on admin that couldn't be rushed: > "The documentation in the CRM needs to be very precise. For me, it's super important that the CRM reflects everything that was discussed, because at some point I'm going to hand over accounts to our CS team." - Julius Betmann, Go-to-Market Lead, praxipal Today, those hours go straight back into selling. "Spiich has increased our weekly customer conversations by 40%," Julius says. **Key results:** - +10 hours a week returned to selling - 20 more customer meetings a week per rep, equal to a 40% increase - A CRM precise enough to hand accounts straight to CS ## How praxipal Landed Its First UK Customer Use case 02 **TL;DR:** Spiich built the UK target list that produced praxipal's first UK customer. In Germany, praxipal found that practices predominantly offering Invisalign, a clear teeth aligner, tend to be innovative, well funded and well connected. Spiich used that to build praxipal's UK market entry pipeline. > "Spiich built our entire UK lead list, 10,000 practices in total. That list landed our first UK customer." - Julius Betmann, Go-to-Market Lead, praxipal **Key results:** - 10,000 UK target practices found - First UK customer closed from the list - A new market opened up ## The Hire praxipal Didn't Need Use case 03 **TL;DR:** Spiich does a full-time hire's worth of pipeline review, so Julius's team spends its time on closing deals. praxipal runs hundreds of fast SMB deals across its AE team. "Reviewing each one by hand would be a full-time job," Julius says. Instead, he asks Spiich to flag deals needing attention, so AEs can help each other where it matters most. He also uses it to pull closed-lost leads for new AEs to call. > "If I didn't have Spiich, I would spend days looking at every single deal in that pipeline. There's no one on the team with spare time, so I'd probably need to hire someone." - Julius Betmann, Go-to-Market Lead, praxipal **Key results:** - 40+ hours a week of pipeline review, without a new hire - Full focus on deals most likely to close, without needing a new hire - Deals needing attention flagged across 250+ open deals ## Rapid Team Expansion, Under Control Use case 04 **TL;DR:** praxipal more than tripled its CS team, yet handovers got smoother instead of messier. After its $6.7M seed round, praxipal more than tripled its customer success team. When a team grows this fast, things usually slip. Details get lost between sales and CS and new hires don't know the accounts. With Spiich, the opposite happened. > "I've onboarded seven people this year. Every one of them could pick up an account on day one and know its full history, without having to ask the rep who closed it." - Lisa Geist, Customer Success Lead, praxipal Every CSM now goes into the first call prepared, and the client never has to repeat what they told sales. According to Lisa, "new CSMs take over clients with more than a year of history in HubSpot with ease." Instead of digging through the records, CSMs ask Spiich when the client signed, what problems came up and how onboarding went. The same account history also shows Lisa which clients need extra care, before they say anything. **Key results:** - CS team grew 3x, with every sales handover briefed automatically - New CSMs get a client's full HubSpot history in seconds - Churn risks flagged early, before clients are lost ## Customers Can Tell Final word praxipal meets its largest customer, a dental chain with dozens of practices, every two weeks. That creates a high risk of internal contradiction. So before each call, Spiich briefs Julius on what exactly has changed since last time. > "That customer gave us the feedback that he's so impressed by how aligned we are as a team, that everybody knows what was discussed before." - Julius Betmann, Go-to-Market Lead, praxipal Lisa agrees: "We tripled the team and our handovers got better, not worse. Sales and CS actually like each other again." For Julius, Spiich has become a product he can't live without. > "You get your evenings back, and you walk into every meeting knowing more than anyone else in the room. I'd be screwed if Spiich disappeared." - Julius Betmann, Go-to-Market Lead, praxipal | Results | Before | After | |---|---|---| | **CRM admin** | 2 hours every evening, by hand | Automated, 10 hours a week returned | | **Customer time** | 10+ hours/week on admin instead of selling | 20 more customer conversations per person, a week | | **Market expansion** | No UK outbound list | 10,000 target practices, leading to the first UK customer closed | | **Pipeline reviews** | Impossible across 250+ deals | Spiich runs all pipeline reviews, doing the work of a full-time hire | | **Sales-to-CS handover** | In person or on Slack, details lost | Automatic briefing for every contracted deal | | **CS onboarding** | Half an hour in HubSpot per account | Account history on request | --- ### Want 40% more customer meetings, without the evening admin? [See how Spiich works](https://spiich.ai) ## Stop Typing. 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