# The Best Granola Alternatives for Sales Teams in 2026 > Granola attaches a note to the CRM and stops there. Eight alternatives for sales teams, compared on CRM updates, languages, bots and where the data is stored. - Source: https://spiich.ai/articles/granola-alternatives-for-sales-teams - Author: Filip Hessle - Category: Comparison - Published: 2026-10-26 - Read time: 12 min read ## What is the best Granola alternative for sales teams? **Granola** is an AI notepad that records meetings without a bot and turns your rough notes into a clean summary. For a sales team, the best alternative is one that also updates the CRM. Spiich makes full deal updates, Fireflies.ai fills fields a rep approves, and Fathom is the free option. Granola's own CRM integrations attach the note to a HubSpot or Attio record, and nothing else on the record changes. Pick by what the CRM should look like after the call: - **Spiich** if the call should leave the CRM updated: people, company and deal, a task and a follow-up draft, on HubSpot, Attio or Pipedrive, with optional EU data residency. - **Fireflies.ai** if you run HubSpot or Salesforce and a rep should approve each field update. - **Fathom** if the budget is zero and the CRM is HubSpot or Salesforce. - **tl;dv, Leexi or Jamie** for a notetaker hosted in Europe. Leexi fills the most CRM fields of the three, and Jamie is the closest to Granola. - **HubSpot's own notetaker** if you already pay for Sales Hub. - **Keep Granola** if the notes are for you, not for the CRM. Every price and capability here was checked on the vendors' own pages on 26 October 2026. > Granola writes the meeting down and leaves the CRM to the rep. ## How do you choose a Granola alternative for a sales team? Ask three questions. Does it change the CRM record, or only attach a note? Does it transcribe your buyers' languages on every device you record on, and where is the recording stored? Does a bot join the call? For most sales teams, the answer to the first question decides it. **Record or note?** A manager might read a note. The forecast is built from the stage, the next step, the contacts and the close date, and [reps rarely type those in after a call](https://spiich.ai/articles/why-sales-reps-dont-update-the-crm). Ask each vendor which of them it writes, on which plan, and whether it creates a record when none exists. **Your buyers' languages?** Selling into Stockholm, Copenhagen and Munich means Swedish, Danish and German, on the desktop and on the phone. **Bot or no bot?** Some buyers object to an extra attendee called Notetaker. Without a bot, telling the room it is being recorded falls to the rep. ## What does Granola do, and where do sales teams outgrow it? Granola records your computer's audio without a bot and rewrites the notes you type against the transcript. Sales teams outgrow it at three points. The CRM gets a note instead of an update, the phone apps skip Swedish, Danish and Norwegian, and the data stays in the US. It runs on macOS and Windows, with [phone apps for meetings in person](https://docs.granola.ai/help-center/taking-notes/transcription.md), and the missing bot is what [its reviewers keep praising](https://www.producthunt.com/products/granola/reviews). - **A note, not an update.** On the Business plan, Granola adds a meeting or a note to [the HubSpot record you pick](https://docs.granola.ai/help-center/sharing/integrations/hub-spot.md). In Attio, it adds a note to [a person or company](https://docs.granola.ai/help-center/sharing/integrations/attio.md). Neither integration documents writing a field, moving a deal stage or creating a contact, and nothing is created when no record matches. Through Zapier you can [map the summary and action items into fields you choose](https://www.granola.ai/integrations/salesforce), as text. There is no native Pipedrive integration, and a native Salesforce connector is still rolling out. - **Nordic languages stop at the desktop.** The desktop app transcribes [31 languages](https://docs.granola.ai/help-center/customising-granola/multi-language.md), Swedish, Danish and Norwegian included, and follows a meeting that switches between them. The phone apps cover 17 languages without those three, so an in-person meeting in Stockholm is the one it cannot record. - **The data stays in the US.** Granola states that it does [not offer EU, UK or other regional data residency](https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs.md). On the Basic and Business plans, anonymized data [trains its models](https://docs.granola.ai/help-center/consent-security-privacy/model-training.md) unless each user opts out. **Pricing (October 2026):** [Basic is free](https://www.granola.ai/pricing) with 30 days of note history. Business, where the CRM integrations start, is $14 per user per month, billed monthly. Enterprise is from $35. ## How do the Granola alternatives compare? Spiich creates and updates CRM records. Fireflies.ai, Leexi and HubSpot's own notetaker fill CRM fields, after a rep approves them or with an add-on. Fathom, tl;dv and Otter.ai write summary text into a field, and Granola and Jamie attach a note. Data stays in Europe with tl;dv, Leexi, Jamie and, as an option, Spiich. | Tool | Bot | Writes to the CRM | Scandinavian | Data | CRM plan | |---|---|---|---|---|---| | **Granola** | No | A note on a HubSpot or Attio record | Desktop only | US | $14 | | **Spiich** | Optional | Creates and updates people, company and deal, plus a task and a follow-up draft | Yes | EU, optional | Contact sales | | **Fathom** | Yes | Notes and tasks, plus summary text in deal fields on Business | Yes | US | Free, $25 for fields | | **Fireflies.ai** | Optional | Notes and tasks, plus property updates you approve on HubSpot and Salesforce | Yes | US | $10, $19 for fields | | **tl;dv** | Optional | The summary in one mapped field, plus a note or task in HubSpot | Yes | Europe | €18 | | **Leexi** | Optional | Notes, plus up to 30 fields per object with an add-on | Not listed | France | €39, €55 for fields | | **Jamie** | No | A note and a task, sent by hand | Yes | Europe | €33 to €39 | | **Otter.ai** | Optional | Meeting details, plus text in deal fields on higher plans | No | US | $8.33 | | **HubSpot** | Yes | A summary, plus property updates and tasks you approve | Yes | In HubSpot | In Sales Hub | Scandinavian means Swedish, Danish and Norwegian transcription. CRM plan is the monthly price per user of the cheapest plan that reaches the CRM, billed annually, except Granola, which bills monthly. "Optional" means a desktop app records without the bot, and Fathom's bot-free recording is in beta on Mac. Leexi transcribes 100+ languages without listing them, and Otter's $8.33 plan syncs one user to the CRM. ## Best Granola alternatives for sales teams in 2026 ### 1. Spiich **Best for teams whose meeting notes need to become CRM updates** - CRMs supported: [HubSpot](https://spiich.ai/integrations/hubspot), [Attio](https://spiich.ai/integrations/attio) and [Pipedrive](https://spiich.ai/integrations/pipedrive) natively. [Salesforce](https://spiich.ai/integrations/salesforce), set up with the Spiich team during onboarding. The pick when the call should leave the CRM updated rather than annotated, on Attio and Pipedrive as well as HubSpot. [How Spiich handles meetings](https://spiich.ai/product/meeting) **Best fit when** - The meeting has to end up as deal stages, next steps and contacts, not as a note - Your buyers speak Swedish, German or French as often as English **Not for** - Teams on Microsoft Dynamics, which Spiich does not support **Pricing (October 2026)** [Contact sales](https://spiich.ai/contact) for pricing. The desktop recorder needs a per-seat Meeting Recorder license. **Standout** - Records without a bot through the Spiich Recorder for macOS and Windows, or with a meeting bot in your company's name - Reads the notes you type during the call alongside the transcript - With the bot, external attendees get a recording notice 24 hours ahead and can opt out - Detects the spoken language, and takes voice updates between meetings in 18 languages, Swedish, Danish, Norwegian and Finnish included - Creates or updates the people, company and deal, adds a task and drafts the follow-up, straight to the CRM or as proposals you accept - Optional EU data residency for the application, databases and AI inference **Limitations** - No meeting recording on a phone, and no Linux build of the recorder ### 2. Fathom **Best free notetaker for HubSpot and Salesforce teams** - CRMs supported: HubSpot and Salesforce natively. Attio and Pipedrive through Zapier or Relay. The best free starting point, as long as the CRM is HubSpot or Salesforce. **Best fit when** - The budget is zero, but calls still have to reach the CRM **Not for** - Teams on Attio or Pipedrive, which it reaches only through Zapier or Relay **Pricing (October 2026)** [Free](https://fathom.ai/pricing) with unlimited recording, and CRM note sync for up to 3 users per company. Premium is $16, Team $15 with a two-user minimum and Business $25 per user per month, billed annually. Writing to CRM fields needs Business. **Standout** - AI follow-up emails on every plan, the free one included - [38 languages](https://help.fathom.video/en/articles/296192), Swedish, Danish, Norwegian, Finnish and Polish among them - On HubSpot it [logs the summary, turns action items into tasks](https://help.fathom.video/en/articles/448832) and syncs the call to the deal. On Business, summary sections fill deal text properties - On Salesforce it [writes the summary as a task](https://help.fathom.video/en/articles/448640) on the matched contact, account and opportunity **Limitations** - Field mapping writes text into fields that already exist, and on Salesforce nothing is written when no contact matches - [Data is stored in the US](https://help.fathom.video/en/articles/296512), and de-identified customer data trains Fathom's models unless you opt out ### 3. Fireflies.ai **Best for reviewed CRM updates on HubSpot and Salesforce** - CRMs supported: HubSpot, Salesforce, Pipedrive and Attio natively. The strongest all-rounder of the established notetakers, with a review step before anything reaches a CRM field. **Best fit when** - A rep should approve contact, company and deal updates before they are written - Calls switch languages within the same meeting **Not for** - Teams whose recordings must be processed in the EU **Pricing (October 2026)** [Free](https://fireflies.ai/pricing) with 400 minutes of storage per team. Pro is $10 and Business $19 per seat per month, billed annually. Notes reach the CRM from Pro, and filling fields needs Business. **Standout** - A bot, or a [desktop app](https://guide.fireflies.ai/articles/6666374717-how-to-record-meetings-without-a-bot-on-the-fireflies-desktop-app) that records without one, phone calls and meetings in person included - [100+ languages](https://guide.fireflies.ai/articles/2973706448-learn-about-fireflies-supported-languages), with a multi-language mode in beta on Business - [Autofill CRM](https://guide.fireflies.ai/articles/3882093831-autofill-crm-hubspot-sync-meeting-data-to-contacts-company-and-deals) fills standard and custom contact, company and deal properties on HubSpot and Salesforce, once you approve them - Does not train on your data by default **Limitations** - Field filling covers HubSpot and Salesforce only. Pipedrive and Attio get notes and tasks - [Data is stored and processed in the US](https://guide.fireflies.ai/articles/9596505232-learn-about-data-storage-and-transfer). Enterprise can store it in the EU, but processing stays in the US ### 4. tl;dv **Best for European teams who want the summary in a CRM field** - CRMs supported: HubSpot, Salesforce and Pipedrive natively. Attio through Zapier. The closest thing to Granola with data in Europe, plus a CRM field it fills on its own. **Best fit when** - The summary should reach the CRM after every call without a click - Data has to stay in Europe **Not for** - Finnish-speaking teams. Finnish is not on its language list **Pricing (October 2026)** [Free](https://tldv.io/pricing/) for unlimited recordings, with AI notes on 10 meetings a month. Pro, where CRM sync starts, is €18 and Business €29 per user per month, billed annually. **Standout** - [42 languages](https://intercom.help/tldv/en/articles/6231678-how-to-change-transcript-language), Swedish, Danish, Norwegian and Polish among them, mixed-language meetings included - [Maps the summary to a CRM field](https://intercom.help/tldv/en/articles/10657750-field-mapping-your-crm-integration) after every call, and adds a note, meeting or task in HubSpot - Scores calls against MEDDIC, BANT, SPICED or SPIN - [Data centers in Europe](https://tldv.io/features/security-commitment), and no training on customer data **Limitations** - HubSpot mapping takes text and multi-select fields only, one object type at a time, and the docs do not cover deal stages or creating contacts - No mobile app, so no meetings in person ### 5. Leexi **Best for filling named CRM fields from the call** - CRMs supported: HubSpot, Salesforce, Pipedrive, Attio, Dynamics 365, Zoho, Odoo and others. Field filling on all of them except Attio. The deepest CRM write of the European notetakers, if you budget for the add-on. **Best fit when** - Budget, timing and next step should be filled on the deal, not noted beside it - Data has to stay in France **Not for** - Attio teams who want fields filled. Attio gets notes only **Pricing (October 2026)** [Starter €12, AI-Meeting €23 and Business €39](https://leexi.ai/en/pricing/) per license per month, billed annually. CRM integrations need Business, and field filling needs the €16 Coach add-on, so €55 per user in total. **Standout** - [CRM Autofill](https://docs.leexi.ai/raw/en/guides/ai-coaching/crm-autofill.md) fills up to 30 fields per object on deals, contacts and organizations, without overwriting values already there - Posts the summary as a note on the deal, contact and company automatically - 100+ languages with automatic detection - Hosted in France, with no training on customer data **Limitations** - Field filling writes with no review step - The docs do not cover creating deals or contacts, or moving a deal stage ### 6. Jamie **Best for bot-free notes in more languages, with data in Europe** - CRMs supported: HubSpot, Salesforce, Attio and Pipedrive, on Pro and above. The most direct Granola replacement for European teams, with the same ceiling on the CRM. **Best fit when** - Meetings happen in person as often as on video - Data has to stay in Europe **Not for** - Teams who want the CRM updated without a click. HubSpot and Attio notes are sent by hand **Pricing (October 2026)** [Free](https://www.meetjamie.ai/pricing) for 10 AI notes a month on meetings up to 30 minutes. CRM integrations start on Pro at €39 a month, or Team at €33 per seat, billed annually. **Standout** - [No bot](https://docs.meetjamie.ai/getting-started/quickstart.md), on macOS and Windows, with phone apps for meetings in person - [More than 80 languages](https://docs.meetjamie.ai/faqs-troubleshooting/language-support), Swedish, Danish, Norwegian, Finnish and Polish included - Data stored and processed [within the EEA, Switzerland and the UK](https://www.meetjamie.ai/security), and never used to train models - A briefing during the call and a one-click follow-up draft **Limitations** - [HubSpot](https://docs.meetjamie.ai/integrations/hubspot) and Attio get a note and an optional task, sent by hand. Automatic sync covers Notion, OneNote and Google Docs only - [Workflows](https://docs.meetjamie.ai/workflows/overview.md) that update CRM records are still in preview ### 7. Otter.ai **Best for English-language teams on a small budget** - CRMs supported: Salesforce and HubSpot natively. Fine for calls in English. For a team selling in the Nordics, the language list rules it out. **Best fit when** - You want a live transcript during the call - Only one or two people need CRM sync **Not for** - Teams selling in the Nordics, the Netherlands or Poland. Otter does not transcribe Swedish, Danish, Norwegian, Finnish, Dutch or Polish **Pricing (October 2026)** [Basic is free](https://otter.ai/pricing) with 300 minutes a month. Pro is $8.33 and Business $19.99 per user per month, billed annually. CRM sync covers one user on Pro and five on Business. **Standout** - Syncs meeting details and insights to [Salesforce opportunities, contacts and leads](https://help.otter.ai/hc/en-us/articles/15671309340183) - Maps insights to custom text fields on Salesforce opportunities and HubSpot deals, documented in its Enterprise guides **Limitations** - [One language per recording](https://help.otter.ai/hc/en-us/articles/26660468516631), chosen before you start: English, Spanish, French and Japanese, with German and Simplified Chinese in beta - [Field mapping](https://help.otter.ai/hc/en-us/articles/29730579913751) writes text to deals only, and only for participants already in the CRM - Data stored in the US ### 8. Your CRM's own notetaker **Best if you already pay for HubSpot Sales Hub** - CRMs supported: Its own, only. Test it before you buy anything. On HubSpot Sales Hub it already writes more to the CRM than Granola does. **Best fit when** - One less vendor matters more than avoiding a bot - A person should approve each CRM update the tool suggests **Not for** - Teams who want no bot in the room **Pricing (October 2026)** Included in [HubSpot Sales Hub](https://www.hubspot.com/pricing/sales) from Starter. Professional is $90 per seat per month, billed annually, plus a $1,500 onboarding fee. Included in [Attio](https://attio.com/pricing) Pro at €74 per seat per month, billed annually. **Standout** - HubSpot's [Meeting Notetaker](https://knowledge.hubspot.com/meetings-tool/record-and-take-notes-in-meetings-with-meeting-notetaker) writes a summary, suggests property updates and tasks for you to approve, and drafts the follow-up - HubSpot detects the language from [100 supported languages](https://knowledge.hubspot.com/help-and-resources/hubspot-language-offerings), and its mobile app records in person on Professional and Enterprise - Attio's [Call Intelligence](https://attio.com/help/reference/productivity-collaborating/call-intelligence/recording-calls-with-attio) links the transcript and summary to the person or company **Limitations** - Both join the call as a bot, and HubSpot's announces itself by audio, chat and pop-up - HubSpot's updates are suggestions, so someone opens each meeting to apply them - Attio's [call summaries are always in English](https://attio.com/help/reference/productivity-collaborating/call-intelligence/enable-call-recording), and the docs do not cover writing to attributes ## How should you test a Granola alternative before switching? Record the same three calls with Granola and with the tool you are considering: a discovery call, a call in your buyers' language and a meeting in person. Then open the CRM, not the app, and count the fields a rep still had to type, the missing records and the follow-ups nobody drafted. The tool that leaves the shortest list is the one to roll out. ## Frequently asked questions ### Is there a free Granola alternative? Yes. Fathom records and transcribes without a limit on its free plan, and syncs notes to HubSpot or Salesforce for up to three users. tl;dv's free plan records without a limit and writes AI notes for 10 meetings a month. Fireflies.ai and Otter.ai also have free plans, capped by storage or minutes. ### Does Granola integrate with HubSpot? Yes, on the Business plan at $14 per user per month. Granola adds a meeting or a note to the contact, company or deal you choose, and does not document updating properties, moving a deal stage or creating records. Through Zapier you can map the summary into fields you choose, as text. [Spiich updates HubSpot](https://spiich.ai/integrations/hubspot) deals and contacts directly, or as proposals you accept. ### Does Granola work with Salesforce or Pipedrive? Salesforce is an Enterprise feature that Granola is rolling out to selected workspaces, with Zapier as the route for everyone else. There is no native Pipedrive integration. Spiich works with [Pipedrive](https://spiich.ai/integrations/pipedrive) natively and with [Salesforce](https://spiich.ai/integrations/salesforce) after onboarding. ### Does Granola support Swedish? On the desktop, yes: Swedish, Danish, Norwegian and Finnish are among its 31 desktop languages. The phone apps support 17 languages, without Swedish, Danish or Norwegian, so in-person meetings in those languages cannot be recorded. To update the CRM by voice in Swedish between meetings, see [the best voice-to-CRM tools](https://spiich.ai/articles/best-voice-to-crm-tools). ### Which Granola alternatives work without a bot? Jamie records without a bot only. Spiich, tl;dv, Leexi, Fireflies.ai and Otter.ai offer a desktop app that records without one alongside a meeting bot, and Fathom does the same in beta on Mac. With no bot in the call, telling the room it is being recorded is up to the rep. ### How does Granola compare with Fathom, Otter and Fireflies? Granola records without a bot and is built around a notepad you type into during the call. Fathom, Otter and Fireflies join with a bot by default and also record from a desktop app. In the CRM, Granola attaches a note, Fathom and Otter write summary text into deal fields on higher plans, and Fireflies fills properties after review. All four store data in the US by default. ### How much does Granola cost? Basic is free with 30 days of note history. Business is $14 per user per month, billed monthly, and adds the CRM integrations. Enterprise starts at $35 per user per month and is the only plan with annual billing. ### Where does Granola store its data? In the US. Granola states that it does not offer EU, UK or other regional data residency, and provides a data processing agreement based on the EU's standard contractual clauses. On the Basic and Business plans, anonymized data trains its models unless each user opts out. ## Should you keep Granola or replace it? Keep Granola if the notes are only for you and nobody needs the CRM updated afterwards. Replace it when the notes are for the CRM. List the changes a call should leave behind, from a note to a new deal with a next step and close date. Then pick the tool that makes those changes in your buyers' languages. If you are on HubSpot Sales Hub, test the notetaker you already pay for first. --- ### Turn every sales call into a CRM update Spiich records the call, with or without a bot, then updates the people, company and deal in HubSpot, Attio or Pipedrive and drafts the follow-up for you to send. [See how Spiich handles meetings](https://spiich.ai/product/meeting) ## Stop Typing. Start Closing. - [Book a demo](https://spiich.ai/contact) - [Estimate the hours](https://spiich.ai/value-calculator)